Fashion – Fast Fashion News https://www.fastfashionnews.co.uk All the latest news about the fast fashion scene. Your first stop for urban and street wear brands Tue, 09 Jan 2024 08:38:32 +0000 en-GB hourly 1 https://www.fastfashionnews.co.uk/wp-content/uploads/2019/02/cropped-FFN-32x32.png Fashion – Fast Fashion News https://www.fastfashionnews.co.uk 32 32 38 Top Streetwear Brands You Need to Know in 2024 https://www.fastfashionnews.co.uk/top-streetwear-brands-you-need-to-know/ Thu, 04 Jan 2024 12:12:44 +0000 https://www.fastfashionnews.co.uk/?p=5910 This article was originally published at

The street style scene has come a long way since (allegedly) the first hip-hop rapper in New York decided to drip in comfort by wearing jeans, sneakers, t-shirt and baseball cap and bling jewellery in the late 1970’s to spark a clothing revolution and launch a thousand streetwear brands. Along the way, it fused with […]

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This article was originally published at

The street style scene has come a long way since (allegedly) the first hip-hop rapper in New York decided to drip in comfort by wearing jeans, sneakers, t-shirt and baseball cap and bling jewellery in the late 1970’s to spark a clothing revolution and launch a thousand streetwear brands. Along the way, it fused with LA skate culture, so basically the urban generation decided they wanted to look cool standing up on a skateboard and not get their flares caught in the wheels.

Then Shawn Stussy signed his surf boards and decided to print graphic t-shirts with the same signature, and the Californian surfers bought his t-shirts to look rad while they held up their longboards after catching some waves. Mix in a little bit of Japanese urban influence, and there you go, streetwear style was born.

Over 70% of millennials consider streetwear brands as their preferred clothing style. But who are the best streetwear brands from the UK, USA, Europe and Japan and how did they get so popular in the fashion world?

The New York Hip Hop scene is credited with the birth of streetwear
The New York Hip Hop scene is credited with the birth of streetwear

Our editor put it very nicely in our history of streetwear guide where he suggested that the music videos of MTV were the main reason it went global as it spread its reach over the world. Youth culture was influenced by people singing about the swag life, now people were seeing it. Pans People on Top of the Tops did not have the same influencer effect. He believes music and streetwear will forever be entwined.

And now we are now firmly in an era of luxury designer streetwear brands which dominate this list. This is fine if you like spending big money on a branded hoodie designed by the same fashion designers as the luxury fashion houses. Not so good if you are struggling to pay your energy bills, extortionate London rent, and stretch your meagre writers’ salary to cover your food costs. But hey, this is the price we pay for looking stylish and on-trend.

The problem with these editorials is they pretty much cover the same USA streetwear brands on repeat. In some cases, this is fair as they influenced so much and deserve recognition. And this is evident that their history is so intertwined and many of their designers have gone on to be creative directors at the big haute couture fashion houses.

By compiling a list of the top streetwear clothing brands we have to follow the definition which is of the most excellent or desirable type or quality. And with high-quality comes a higher price point, and usually better agents, PR, high-profile influencers and marketing. And in terms of streetwear, our working definition is clothing worn by urban youth culture.

But if you do want to know the low-key clothing brands you’ve never heard of or have seen on Instagram, you probably need to look at our A-Z of streetwear brands rather than this list.

In the meantime, we’ll cover some of the same big hypebeast names everyone else does. Just in our unique cynical but informative style, and put in a few more British brands for good measure.

So this is the incredibly catchy ultimate list of most popular and best streetwear brands in the world for your urban wardrobe essentials you should shop and cop right now in 2022 (in alphabetical order & may contain affiliate links so I can eat) © ™ 

BAPE is a Japanese streetwear brand

A Bathing Ape (BAPE)

  • Origin: Japan
  • Founded: 1993

Japanese heavy-weights BAPE is the top of most lists of streetwear brands thanks to their clever use of the letter A. The lifestyle and street wear brand was founded in 1993 by DJ Nigo (aka Tomoaki Nagao), with it’s signature ape logo reminiscent of the 1968 Planet of the Apes film that inspired the name and Bape Sta (a star on their shoes, much like converse but with a lighting bolt).

Being a hip-hop DJ enabled NIGO to not only get his brand on the backs of mega superstars like Kanye West, but after selling BAPE lead to starting up Billionaire Boys Club and Ice Cream footwear with Pharrell Williams. While staying on with BAPE until recently, he is now creative director at Kenzo. Not bad for someone who does not speak a word of English.

selection of overpriced bape trainers
BAPE STA sneakers

The clothing label does merit a high placing though, it’s always had a Japanese utilitarian styling vibe and bold colourful designs were trail-blazing. The many high profile collaborations gave the successful blueprint for the likes of Supreme and Hype to copy.

With trainers costing over $300 and T-shirts ranging from $117-$250 you got to want it as the official website clearly states all sales are final and cancellations and returns not possible. So it’s best to use a UK website to get that long distance selling regulations cover on items you’ve not seen let alone tried on.

End Clothing have a good range of BAPE in a selection of sizes and accept returns (free delivery on orders over £150), so are a far better choice for UK residents for online shopping and delivery. As we (and many others) have had positive experiences with the retailer, we have linked to them. Other retailers are available.

Shop Now at End.

a cold wall

A Cold Wall

  • Origin: London, England
  • Founded: 2015

A-COLD-WALL* was founded in 2015 by the London-based designer Samuel Ross, a one-time assistant of OFF-WHITE founder Virgil Abloh who’s influences are evident in marketing and design.

ACW is modern minimalist luxury menswear, made with high-quality materials like 100% 240gsm cotton on the essential tees. Mixing high-performance fabrics with artisan hand-finished techniques delivers quality garments not to be mistaken for a high-street knock-off. Often oversized silhouettes, the price point may raise eyebrows but you get the what you pay for.

Collaborations with Converse, Dr Martens and Beats by Dre prove they must be doing something right.

Shop Now at End.

a pair of adidas trainers

Adidas

  • Origin: Herzogenaurach, Germany
  • Founded: 1924/1949

The German sportswear label date back to 1924 when brothers Adolf and Rudolf Dassler making running shoes as the imaginatively named Dassler Brothers Shoe Factory.

They famously fell out in 1949 and went their sperate ways with Adolf on one side of the Bavarian town’s river in his Adidas factory, and Rudolf establishing business rival Puma. Their spate continued to death, where they are buried as far apart as possible in the town cemetery.

The three stripes of Adidas are arguably more famous and is the largest sportswear manufacturer in Europe, and West Germany’s success wearing his football boots in the 1954 World Cup final helped make the sports brand an international name. And in 1967 the Franz Beckenbauer tracksuit moved them beyond shoes into mainstream sportswear.

Adi Dassler died in 1978 when many people think streetwear style was in it’s infancy, and why are they on this list? Well in 1986 Run-D.M.C released a song titled My Adidas. And you can’t cite hip-hop as spawning a dress style about smart casual clothes, and then ignore the fact one of the biggest 80’s groups in that genre were not just wearing the brand, but singing about it without sponsorship or endorsement.

Even 100 years after Adi Dassler started thinking about trainers, they are still in many sneaker collections and the older streetwear fanatics tend to continue to revere them.

And they are not alone, with Adidas and Nike responsible for approximately 45% of all streetwear sales worldwide, thanks to also selling styles like cargo pants, dresses, leggings, socks, sweatshirts, beanies, shorts, trousers and other options as well as their retro tracksuits and trainers.

Their styles are still fashion forward, and being a large leisurewear brand, they will always have a market share across generations for both men and women. Everyone has some Adidas in their wardrobe, and if you don’t, it’s an easy fix to level up your streetwear apparel game.

Shop Now at End.

ALD streetwear collab with new balance marketing shot

Aimé Leon Dore

  • Origin: New York, USA
  • Founded: 2014

Founded in Queens by Teddy Santis, you’d be forgiven to not knowing of the brand despite it’s London store and high profile collabs with New Era, Puma, New Balance, Woolrich and Porsche. The seasonal collections and lines come with a heavy nod to 80’s retro nostalgia.

The success of ALD has seen designer Santis take a recent creative role at New Balance to oversee their premium Made in USA label.

Shop Now at End.

Billionaire Boys Club

Billionaire Boys Club

  • Origin: USA
  • Founded: 2003

It’s hard to pass over Pharrell Williams who shot to fame in 2001 with N.E.R.D and producing a string of hits for the likes of Nelly, Kellis, Britney Spears, Justin Timberlake and Jay-Z. Often noted for his fashion style, it’s no surprise he is the brainchild of a streetwear clothing brand.

He makes this list as he co-created the Billionaire Boys Club and Ice cream footwear with BAPE founder NIGO, which explains the fusion between American and Japanese aesthetics.

Debuting his new brand in his first solo single Frontin’, it was always going to get exposure, and further collaborations with Jay-Z only strengthened brand awareness. With 3.75M subscribers on YouTube at the time of writing, Williams still has the social reach to push the brand.

It’s pretty expensive so it’s rare to see it worn, but there is no denying their products and accessories are trendy high end.

Pharell has also worked with Louis Vuitton and Moncler on eyewear collections, and partnered with Adidas.

Shop Now

carhartt wip
Carhartt WIP

Carhartt WIP

  • Origin: Germany
  • Founded: 1994

Firstly lets clarify, Carhartt Inc was founded in 1889 in Michigan USA, making workwear and jackets and still runs today.

Edwin and Salomée Faeh of Germany were given a license to have their own line of clothing in 1994 under the label Carhartt Work In Progress (WIP).

The streetwear label has the same rugged quality with a skateboarding and graffiti influence, and has collaborated with BAPE and Vetements among others.

Shop Now at End.

cav empt designs
Cav Empt

Cav Empt

  • Origin: Tokyo, Japan
  • Founded: 2011

When NIGO sold A Bathing Ape, ex-designer SK8THING and Brit Toby Feltwell decided to go alone and C.E was born. Named from the Latin caveat emptor, the brand is full of sci-fi inspired designs and some are bright and colourful graphics so not everyone’s cup of tea, but iconic streetwear clothing none the less.

Either way, the Japanese label has a collection of bold prints that are sure to garner some attention and turn some heads. The brand have gained plaudits in the fashion industry and contemporary streetwear scene.

Shop Now at Slam Jam
a pair of converse all-stars

Converse

  • Origin: USA
  • Founded: 1908

If you want to make a Gen Z misty eyed, just mention the words Converse All-Stars, which at one point were the most sought-after shoes in history. The style was introduced in 1918, and after many years of being the official footwear of the NBA, it exploded into modern popularity in the 1980’s.

As always it was music that drove the clamour, with fashion icons Kurt Cobain and Guns N Roses leading the grunge and rock revolution. They are still available to buy for any nostalgia fuelled millennial with a love of the sneaker culture.

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criminal damage clothing

Criminal Damage

  • Origin: London, England
  • Founded: 1991

Criminal Damage have been a mainstay in East London for decades for the alternative crowd and the UK punk scene. Focusing on denim, they soon expanded into a signature style for goths, hipsters, punks, skaters and hip-hop fans in the UK capital. Sunny Aytan still owns the independent streetwear label, and takes inspiration from retro fashion fused with modern trends.

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heron preston

Heron Preston

  • Origin: New York
  • Founded: 2016

The eponymous label by Heron Preston Johnson, a creative director and designer for Nike and Kanye West. Preston has also worked alongside streetwear alumni Virgil Abloh of Off-White and his own label is known for signature bright orange branding and stylish designs.

Shop Now at End. 
just hype streetwear brand

Hype

  • Origin: Leicester, England
  • Founded: 2011

Every British school kids favourite brand was started by friends Liam Greene and Aidy Lennox when they won a Printing Firms Facebook competition. The entry was a reimagined image of Albert Einstein and as a prize they had free run of 150 screen print tees to kick start their business venture.

Now the once underground brand’s history is forgotten as Hype’s back to school sale sees huge turnover but the clothing brand are more than bags and water bottles. Their summer 2022 collection of streetwear styles had a clear street style vibe and using 11 Degrees Josh Flannery as a model is likely a more aggressive and ambitious move into the urban fashion market.

With a host of high-profile endorsements including Jay-Z and 50 Cent, and collaborations with Disney, Star Wars and more, their platform is global.

Shop NowMDV stylish UK streetwear

Manière De Voir

  • Origin: Manchester, England
  • Founded: 2014

Maniere De Voir has been the most popular streetwear brand in the UK for a few years and is still growing, effortlessly combining contemporary designs with fashion week worthy streetwear.

MDV was started up by former footballer Reece Warbara with the help of Ben Francis and Lewis Morgan of Gym Shark, it’s only a matter of time before they are internationally recognised as one of the top street style brands.

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New Era Caps

New Era

  • Origin: Buffalo, USA
  • Founded: 1920

Baseball caps are synonymous with streetwear, and no-one comes close to rivalling the dominance of the New Era Cap company with their status as official partner to all of the major sports leagues in the US.

It’s not just their dominance of the headwear market, they genuinely make superior caps and as such often manufacturer for the big clothing labels.

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a pair of nike air max sneakers
Nike Air Max

Nike

  • Origin: Oregon, USA
  • Founded: 1964

When you think of fashion forward luxury sportswear or streetwear labels, it’s unlikely Nike will be first to come to mind. But the OG sports label swoosh logo and slogan (Just Do It) is more recognisable than any other brand on this list. So I do find it ironic that the editor insists on calling them Nike (rhyming with like) rather than the correct pronunciation Nikey (rhyming with likey)

Name aside (and skipping past they were called Blue Ribbon originally), Nike Air Jordan’s are another footwear staple for the streetwear style, but their clothing is now more in keeping with their urban fashion rivals with t-shirts and tracksuits and more.

Shop Now at End.
off white promo

Off-White

  • Origin: Milan
  • Founded: 2013

American Off-White founder Virgil Abloh was in the Fendi internship class of 2009 with Kanye West. His time at the Italian Fashion house carved the path as he joined West’s Donda creative agency before starting high-end streetwear brand Off-White.

Abloh previously studied as an architect, so his use of clean diagonal stripes were a key signature design in the streetwear brands clothing line. His obvious talent led to being appointed the first African-American artistic director at Louis Vuitton in 2018.

This was streetwear that hit the Paris fashion week runways, and collaborated with a host of big-name brands and designers, which pushed a sale in 2019 before LVMH took controlling shares in 2021.

Abloh sadly passed away in November 2021, aged just 41.

Shop Now at End.

Palace

  • Origin: London, England
  • Founded: 2009

Palace Skateboards make the list as Lev Tanju’s clothing line is the most famous UK skate apparel brand. The designs are dripping with 90s nostalgia and pop culture influence, but the skate label are not the force they once were regardless of what the cool kids think.

Of course they still deserve a place on any reputable list of street brands.

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patta dutch stretwear

Patta

  • Origin: Amsterdam, Netherlands
  • Founded: 2004

Patta is our first European representation and the Dutch streetwear and sneaker store was founded by Surinamese friends Gee Schmidt and Edson Sabajo. The boutique started by selling imported trainers, hence the name Patta which Suriname street slang for sneakers.

The European streetwear brand evolved and grew into a powerhouse with a cult following, and collabs with Nike, Vans and Asics gave them global exposure.

Shop Now at End.
leo mess wearing sik silk

Sik Silk

  • Origin: Scarborough, England
  • Founded: 2012

This inclusion will surprise and annoy the sneaker and streetwear world snobs. But Sik Silk have done something no-one else has on this list, and brought affordable streetwear to the British high-streets and to a collaborative collection with Leo Messi. Palace might have built a cult following within the skate board community, but the boys from unfashionable Scarborough kickstarted the mass appeal for big logo tees, all from their bedroom.

Streetwear is casual clothing for urban playgrounds, and on British streets you will be far more likely to see Sik Silk than other brands on this list.

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models wearing Stone island jackets

Stone Island

  • Origin: Italy
  • Founded: 1982

Stone Island will likely also spark some vitriol from puritans. If streetwear is defined by a casual clothing style worn by urban youth subcultures, then the Italian clothing brand merits it’s place with it’s adulation from the UK football culture. And so they should love it, the high quality all-weather jackets are popular for a reason for the outdoors.

Partnerships with Supreme and Drake and a takeover by Moncler have taken them to the next level, and they continue to churn out great designs. Their place on a list of best streetwear brands might be up for debate, but the quality workmanship of their jackets is not.

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Stussy are one of the original streetwear brands

Stüssy

  • Origin: California, USA
  • Founded: 1980’s

Undisputed streetwear legend Shawn Stüssy was a popular figure on the California surf and Laguna Beach skate scene, selling sold graphic tees with his signature that was applied to his custom boards. The clothing was a side hustle, but spread to the American skateboard community in LA and New York.

Inspired by global trendsetters he now rolled with, the music and fashion collective played a big part in designs and reach. The surf and skate apparel brand became the streetwear staple internationally to inspire so many in the space.

Considered the first real streetwear label with his reasonable pricing and limited stock in select stores, he sold up in 1996 but it continues to thrive and influence as the one of streetwear’s most iconic names.

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supreme logo

Supreme

  • Origin: New York, USA
  • Founded: 1994

Founded by Brit James Jebbia who had worked at Stussy’s NYC store, it’s fair to say New York’s Supreme iconic status remains as the most talked about streetwear brands with their canny hype of limited edition collections.

Supreme New York are more than just the coolest kids clothing collections imbedded in streetwear culture. The Supreme box logo hoodies are a staple of the cool kids, and the limited drops sell out in minutes.

Supreme, one of the most popular streetwear brands, has collaborated with over 100 different artists and designers, ensuring exclusive designs. Their outerwear pieces are probably the most common on the actual streets of the UK cities.

Shop Now

VETEMENTS

  • Origin: Switzerland
  • Founded: 2014

Demna and Guram Gvasalia’s brand found fame after Gosha Rubchinsky went viral with the DHL t shirt in the SS16 show mainly on it’s eye-watering price of €245. Named after the French word for clothing, the brand has a wealth of celebrity fans, which helps drive awareness (and orders).

Shop Now at End.

Weekend Offender

  • Origin: Wales
  • Founded: 2004

I really want to include Welsh brand Weekend Offender for the same reasons as Stone Island and Sik Silk. Starting as a small graphic tee brand graphic, their urban garments played a big part in British youth culture and deserve a mention for what they have done for the British streetwear scene.

Shop Now

Other top streetwear brands

Honourable mentions go to the following streetwear brands and I will write these up too at some point:

  • New Balance
  • CDG Play
  • HUF
  • Kith
  • The Hundreds
  • Undefeated
  • Undercover
  • WTAPS
  • Neighbourhood
  • Awake NY
  • Brain Dead
  • Cactus Plant Flea Market
  • FUBU
  • Golf Wang

What countries produce the best Streetwear Brands?

Clothing manufacturing is a global business, but our most iconic streetwear brands list is made up of the United States. the Far East and Europe.

Who are the best streetwear brands?

The top streetwear brands are A Bathing Ape (BAPE), A Cold Wall, Adidas, Aimé Leon Dore, Billionaire Boys Club, Carhartt WIP, Cav Empt, Converse, Criminal Damage, Heron Preston, Hype, Manière De Voir, New Era, Nike, Off-White, Palace, Patta, Sik Silk, Stone Island, Stüssy, Supreme, VETEMENTS, Weekend Offender

Last point, there are some affiliate links in this, which is the same for the other articles from other sites you’ve probably visited. This just means if you buy something we get a small percentage from the retailer at no charge for you.

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The Art of Handcrafting Western Boots: A Deep Dive into Tecovas’ Craftsmanship https://www.fastfashionnews.co.uk/the-art-of-handcrafting-western-boots-a-deep-dive-into-tecovas-craftsmanship/ Tue, 02 Jan 2024 13:34:01 +0000 https://www.fastfashionnews.co.uk/?p=10202 This article was originally published at

Western boots, also known as cowboy boots, are a type of footwear traditionally worn by cowboys and cowgirls, typically made of leather and feature a pointed toe and a high heel. Often with embroidery and a intricate decorative stitching on the shaft and vamp, these boots are designed to be durable and comfortable for long […]

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This article was originally published at

Western boots, also known as cowboy boots, are a type of footwear traditionally worn by cowboys and cowgirls, typically made of leather and feature a pointed toe and a high heel.

Often with embroidery and a intricate decorative stitching on the shaft and vamp, these boots are designed to be durable and comfortable for long hours of riding and working on horseback.

Thanks to TV programs like Yellowstone and the timeless appeal of the wild west, Rodeo, country music and line dining, the cowgirl boot is making a comeback. So lets  channel our inner Beth Dutton and look at authentic western wear and women’s cowboy boots.

Where Tradition Meets Modern Comfort

In the vast landscape of footwear, there’s something timeless and authentic about a pair of well-crafted Western boots. Tecovas, a name synonymous with quality and craftsmanship, takes this age-old tradition and infuses it with a touch of modern comfort and style.

In this journey through the art of handcrafting Western boots, we’ll explore the meticulous process that goes into each pair, highlighting the blend of traditional techniques and contemporary design that sets Tecovas apart.

woman in white dress and black cowboy boots
While cowboy boots work well with jeans, try pairing with a cotton summer dress for the ultimate cowgirl look

The Heritage of Tecovas: A Legacy in Every Stitch

Tecovas’ story begins with a deep appreciation for the heritage of Western craftsmanship. Founded on the belief that everyone deserves a great pair of boots, the company is committed to preserving the artistry that defines the American West.

Each pair of Tecovas boots carries a legacy in its stitches, connecting wearers to a tradition that spans generations.

The Raw Materials: From Ranch to Workshop

At the heart of Tecovas’ commitment to quality is the careful selection of raw materials. The journey begins on ranches where premium leather is sourced, ensuring that only the finest hides find their way to the workshop.

This dedication to quality materials not only enhances the durability of the boots but also adds a distinct character that tells a story with every step.

beautiful woman in underwear and cowboy boots jpg
Cowboy boots for women is a 2024 trend

Craftsmanship Unveiled: The Art of Bootmaking

Step into the Tecovas workshop, and you’ll witness the skilled hands of craftsmen and craftswomen transforming raw materials into wearable art. From cutting the leather to stitching every seam, the meticulous process is a dance of precision and passion.

The use of traditional techniques, such as Goodyear welt construction, ensures durability, making each pair of Tecovas boots a testament to the art of bootmaking.

Designing Comfort: A Modern Twist on Western Tradition

While Tecovas embraces tradition, they also understand the importance of modern comfort. The boots are designed not only to look good but to feel good too. The incorporation of innovative features, such as cushioned insoles and ergonomic design, elevates the wearing experience, making Tecovas boots a perfect blend of style and comfort.

Customization: Boots as Unique as You Are

One of the charms of Tecovas is the opportunity for customization. From choosing the leather type to selecting the toe shape, each pair can be personalized to reflect individual style. This touch of personalization adds an extra layer of connection between the wearer and their boots, making every pair a unique expression of identity.

woman in cowboy boots jpg
Yeehaw – explore your wild side with mid-calf western boots

Sustainability Matters: Tecovas’ Eco-Friendly Approach

In an era where sustainability is paramount, Tecovas takes a conscientious step forward. The company is dedicated to reducing its environmental footprint, implementing eco-friendly practices without compromising on quality. From responsibly sourced materials to efficient production processes, Tecovas strives to ensure that the beauty of the American West is preserved for future generations.

From Workshop to Wardrobe: The Unveiling of Tecovas Western Boots

The journey of Tecovas boots doesn’t end in the workshop; it continues as the boots find a place in wardrobes around the world. The anticipation of unboxing a pair of Tecovas boots is an experience in itself. The meticulous packaging and attention to detail mirror the craftsmanship within, creating a moment of delight for the wearer.

The Test of Time: Durability Beyond Trends

Fashion trends may come and go, but Tecovas boots stand the test of time. The durability ingrained in every pair ensures that they not only survive the seasons but also age with grace. The worn-in look tells a story of adventures, making Tecovas boots a companion for a lifetime.

Walking into the Future with Tecovas

In the world of fast fashion, Tecovas stands as a beacon of craftsmanship and tradition. From the heritage of Western boot making to the modern comforts woven into each pair, Tecovas boots represent more than just footwear—they embody a way of life. So, step into the artistry, feel the tradition, and walk into the future with Tecovas. You may check more here https://www.tecovas.com/shop/womens.

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Exploring The Classics of Vintage Sportswear Brands https://www.fastfashionnews.co.uk/exploring-the-classics-of-vintage-sportswear-brands/ Sun, 24 Dec 2023 11:40:04 +0000 https://www.fastfashionnews.co.uk/?p=10182 This article was originally published at

The global vintage sportswear market is estimated to be worth over £4 billion, with vintage Adidas tracksuits are among the most sought-after items, with prices increasing by 42% over the past three years. Authentic vintage sportswear can be quite valuable, especially if it is in good condition and has iconic branding or rare pieces. Sportswear […]

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This article was originally published at

The global vintage sportswear market is estimated to be worth over £4 billion, with vintage Adidas tracksuits are among the most sought-after items, with prices increasing by 42% over the past three years. Authentic vintage sportswear can be quite valuable, especially if it is in good condition and has iconic branding or rare pieces.

Sportswear is defined as clothing and footwear specifically designed and worn for sports activities or physical exercise, and it’s history is entwined with a move into a crossover into casual leisurewear, and everyday wear.

Lets be blunt, despite people playing sports for thousands of years, when we think of sportswear it’s garments such as athletic shorts, tracksuits, sweatshirts,
jerseys, leggings, sports bras, t-shirts, sneakers.

Modern sportswear is designed to enhance performance, typically made from breathable and moisture-wicking fabrics and technology that help regulate body temperature and enhance performance. It may also incorporate features like padding, compression, or reflective elements for safety and functionality.

But sportswear has made a remarkable impact on the fashion industry since the introduction of female activewear in the 1870’s when British John Redfern introduced sports-specific clothing for sporty women who rode horses or played tennis and other active sports. For reference French brand Le Coq Sportif was founded in 1892. Of course that era is more defined as antique sportswear, with the 1920’s haute couture fashion houses also borderline on the cusp of true vintage.

Vintage Converse Chuck Taylor All Star jpg
The first Converse Chuck Taylor All-Star was produced in 1917

Where do I personally draw the line between antique and vintage? Well anything Victorian (her reign ended in 1901) and Edwardian (until 1914) for sure. To put it into perspective though, the Converse Chuck Taylor All-Star came out in 1917, and perhaps due to it’s limited design change that I consider it a definite vintage sneaker. Rightly or wrongly, I would classify those styles discontinued as antique.

We’ve covered in depth before with Lacoste’s polo shirt in the 30’s, and baseball caps in the 50’s. The latter is an absolute staple of urban streetwear, and with the continued design it’s definitely in the retro category.

For me, vintage sportswear style is really the 1970’s onwards though, with Calvin Klein, Ralph Lauren, Bill Blass, plus Adidas Stan Smith’s truly iconic trainer shoe. By the mid-1980s, sportswear had become a key part of the international fashion scene, with the boundaries between activewear and fashion sportswear increasingly blurred. There is no doubt hoodies, tracksuits, yoga pants, and other garments explicitly associated with athletic wear were common as athleisure everyday outfits and a staple in many people’s wardrobes.

80s and 90s stand out brands such as Nike, Adidas, Puma, Fila, Reebok, Lacoste, K-swiss, Ellesse, Umbro, Kappa, Macron, Champion, and Sergio Tacchini have played a significant role in this rise, offering stylish and comfortable options for both athletic activities and casual wear. And this is the appeal for men and women in their 40’s and 50’s, with a disposable income and a nostalgia for our youth.

Sportswear is no longer just limited to the gym or the field; retro sports apparel has seamlessly merged into everyday fashion. Athleisure enthusiasts can effortlessly transition from a workout session to a social gathering without compromising on style. And with vintage clothing more available than ever, you can define your favourite eras just by finding the right vintage branded joggers and hoodies.

Jordan MA2 GS Black Light Blue Fury basketball retro basket ball sneaker trainers isolated on a white studio background. Vintage sports rare memorabilia. 23 nike air jordan jpg
Nike Air Jordan MA2 GS

Top Brands For Vintage Sports Apparel

In the realm of vintage sportswear fashion apparel, there are several top brands that have earned a prominent place in the fashion industry. One such obvious brand is Adidas, renowned for its innovative designs and high-quality sportswear, coupled with its timeless look that has attracted rock stars, actors, athletes and influencer to adorn themselves in this iconic fashion apparel.

Its iconic three stripes logo has become synonymous with the brand, making it instantly recognizable and highly sought after by fashion enthusiasts and athletes alike. From classic tracksuits to retro sneakers, Adidas continues to dominate the vintage sportswear scene with its timeless appeal.

Run DMC were rocking a classic pair of Superstar sneakers in their video of Walk This Way which was at the time the most requested music video on MTV boosted sales for this type of low level sneaker and its counterparts like the Puma Clyde and Nike Cortez.

Another notable big name brand in the vintage sportswear fashion domain is of course Nike. Established in 1964, Nike has cultivated a strong following by catering to athletes’ needs while simultaneously pushing the boundaries of fashion. With its signature swoosh logo, Nike has successfully combined style and performance, creating a cult-like following around the world. From its iconic Air Jordan sneakers to the ever-popular Windrunner jackets, Nike’s vintage sportswear collection offers a diverse range of clothing that seamlessly combines comfort and sophistication.

When it comes to vintage sportswear, these brands stand out, not just for their quality and craftsmanship, but also for their ability to transcend time and remain relevant in an ever-changing fashion landscape. With their iconic designs, logos, famous affiliations and rich heritage, Adidas and Nike continue to capture the hearts of fashion enthusiasts and sportswear aficionados alike. Their influence on the industry is undeniable, and their vintage collections serve as a testament to their enduring appeal.

As the demand for vintage sportswear fashion continues to grow, these top brands will undoubtedly continue to dominate the market, inspiring future generations of fashion-forward individuals to embrace the allure of retro-chic.

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John McEnroe in Sergio Tacchini and Bjorn Borg in Fila. Photo Credit Sergio Tacchini Instagram

The 80′ Casual Scene In The UK

The 80’s witnessed the emergence of a distinctive fashion subculture known as the casual scene in the UK. This movement was characterized by the adoption of sportswear as everyday attire, blending elements of both athletic and casual clothing. Influenced by the rising popularity of football hooliganism, young British men began to embrace a style that reflected their rebellious nature and loyalty to their favourite teams.

One of the key features of the 80’s casual scene was the strong affiliation with certain sportswear brands. Classic sportswear labels like Adidas, Fila, Lacoste, Ellesse and Sergio Tacchini became iconic symbols of this fashion movement. Genuine pieces from this decade are true vintage sports clothing in my humble opinion.

The distinctive logos and designs of these brands created a sense of identity and belonging among the members of the casual scene. Plus, the quality and durability of these sportswear pieces made them suitable for both fashion and function, making them an ideal choice for those who wanted to look stylish while engaging in their rowdy activities.

It was surprising to see the smaller, less established brands like Fila and Sergio Tacchini emerge from this scene, but their now iconic tennis shirts and tank tops become de rigeur for any self-respecting casual.

The classic brand Fila had the Bj range, part of a sponsorship deal with legendary tennis player Bjorn Borg and who can forget John McEnroe in his Nike Court sneakers strolling out onto Centre Court. Shoe like those and the Diadora’s worn by Borg became part of the culture which has had a new lease of life in the retro releases since those heady days.

The current trend of the retro style has opened up these iconic brands to a new audience of ever hungry fashionistas. Its not uncommon to see a middle aged man strolling down the street wearing a classic Fila tracktop, coupled with and box fresh pair of Diadora Gold trainers, or how often do you see a famous person on the red carpet with a vintage Fred Perry underneath his or her dress jacket.

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Classic Fred Perry

What Makes Sports Clothing Brands Fashionable

Sportswear brands have become ever more fashionable in recent years, and there are several key factors that contribute to their popularity. Firstly, the emphasis on comfort and functionality is a significant reason why sportswear brands have gained favour in the fashion world.

Secondly, the power of branding cannot be undermined when it comes to the fashionability of sportswear brands. Many well-established sportswear brands have cultivated a strong brand image over the years, associating themselves with athletic prowess, fitness, and a youthful spirit. Consumers are not only drawn to the aspirational lifestyle that these brands represent, but to the vintage styling and cool street nature of the clothing and sneakers, fuelling their desire to own and flaunt their products.

Additionally, collaborations with high-end fashion designers, athletes, and celebrities have helped sportswear brands further elevate their status and appeal to a broader audience.

As the fashion industry continues to evolve, it is likely that sportswear will maintain its status as a go-to choice for those seeking style and athleticism in their wardrobe.

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Other Iconic Vintage Sportswear Brands

Puma, one of the iconic vintage sportswear brands, has been a prominent force in the fashion industry since its establishment in 1948. From their classic suede sneakers to their comfortable tracksuits, Puma has continued to redefine sportswear fashion, making it a staple for athletes and fashion enthusiasts alike.

Think Steven Tyler of Aerosmith prancing around stage in his Puma Clydes whilst also remembering their dominance of the early hip-hop scene in New York. Originally a basketball shoe, a lifestyle equivalent was brought out.

Another iconic vintage sportswear brand that has left an indelible mark in fashion history is Champion. Founded in 1919, Champion has been a pioneer in creating high-quality sportswear that seamlessly blends style and functionality. Retro is the way forward for Champion as opposed to vintage.

Fred Perry is the quintessential English brand of understated style and elegance. From the days of the Mods wearing them as a casual item to its resurgence to a global brand issuing old colour waves and new products that emulate their original and vintage styles from yesteryear.

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Darryl “D.M.C.” McDaniels of Run DMC still wears Adidas

Famous People Wearing Vintage Retro Sportswear

In recent years, the trend of famous people wearing vintage sportswear has gained significant traction. Celebrities from different industries and backgrounds have been spotted rocking throwback jerseys, athletic hoodies, and retro sneakers. This fusion of fashion and nostalgia has become a hallmark of individual style and a way for these celebrities to pay homage to the iconic pieces of the past.

Brands like Nike, Adidas, and Puma have capitalized on this trend by releasing limited-edition collections and collaborating with famous personalities to create unique, vintage-inspired pieces that resonate with both fashion enthusiasts and sports fans alike. This is not to say they don’t have a high share of the market with proper running shoes, just that they crossed into the fashion purchase too.

One of the key reasons why famous people choose to wear vintage sportswear is its ability to make a statement. By donning iconic pieces from the past, these celebrities can express their individuality, showcase their knowledge of fashion history, and create a sense of nostalgia. Searching out that elusive, hard to find piece of sportswear folklore and wearing it in front of friends is a conversation piece as well as a great achievement.

Additionally, vintage sportswear allows famous individuals to connect with their fans on a personal level, as it reminds them of memorable sports moments or highlights important milestones in their careers. Whether it’s an iconic basketball jersey worn by a famous musician on stage or a throwback track jacket sported by an actor during a casual outing, these vintage pieces become symbols of identity, influence, and cultural significance for both the wearers and their admirers.

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A genuine 90’s shellsuit is vintage. Any reproduction is retro

Vintage Or Retro Sportswear?

With the rise of nostalgia in fashion, many people are seeking out unique and one-of-a-kind pieces from the past. Vintage sportswear refers to clothing or accessories that were made in an earlier era, typically from the 1960s to the 1990s. These rare pieces have a certain charm and character that cannot be replicated by trendy modern-day brands. From classic Adidas tracksuits, Fila track tops, Ellesse tennis shorts, to old-school collectible Nike sneakers, vintage sportswear allows individuals to showcase their love for both fashion and sports.

The appeal of vintage sportswear lies in its authenticity and history. Each vintage piece tells a story and represents a certain time in fashion and popular culture. Whether it’s a vintage NBA jersey or a pair of vintage Converse sneakers, these items are not just clothing, but also artefacts of a bygone era.

Owning and wearing vintage sportswear allows individuals to express their personal style and individuality, while also paying homage to the fashion icons and trends of the past. Vintage sportswear is not limited to specific brands or styles – it encompasses a wide range of garments and accessories that cater to diverse tastes and preferences.

The rise of retro fashion now being manufactured by most of the leading sportswear brands has seen them reissue classic items from their back catalogue that are appealing to a new generation of young people. Using retro items to boost sales also increases brand loyalty and will continue to evolve as vintage and retro fashion remains popular.

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Goodr: Unleashing the Power of Fun in Fitness https://www.fastfashionnews.co.uk/goodr-unleashing-the-power-of-fun-in-fitness/ Wed, 13 Dec 2023 13:34:48 +0000 https://www.fastfashionnews.co.uk/?p=10148 This article was originally published at

Welcome to a world where fitness meets fun, and every stride is accompanied by laughter – the world of Goodr. In this era of active living, where the line between sport and lifestyle blurs, Goodr has emerged as a game-changer. This post explores the transformative impact that Goodr has had on sports and fitness communities, […]

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Welcome to a world where fitness meets fun, and every stride is accompanied by laughter – the world of Goodr. In this era of active living, where the line between sport and lifestyle blurs, Goodr has emerged as a game-changer.

This post explores the transformative impact that Goodr has had on sports and fitness communities, fostering a culture that embraces the joy of movement. Let’s dive into the colourful realm of Goodr and discover how it’s redefining the way we approach an active lifestyle.

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The Goodr Philosophy: colourful and quirky

The Goodr Philosophy

Goodr: More than Just Sunglasses

Goodr isn’t just a brand; it’s a lifestyle. Founded on the principle that fitness should be enjoyable and accessible to all, Goodr has reimagined the traditional approach to sports accessories. At the heart of their philosophy is a commitment to making high-quality, affordable, and, most importantly, fun products. Enter the world of Goodr sunglasses – where functionality meets a kaleidoscope of colours, and every pair comes with a guarantee of adventure.

Embracing the Quirkiness

What sets Goodr apart is its unapologetic embrace of quirkiness. From sunglasses with pun-tastic names to packaging that doubles as a comic strip, Goodr injects humour into every aspect of its brand. It’s not just about protecting your eyes from the sun; it’s about doing so with a smile. Goodr sunglasses aren’t just an accessory; they’re a statement – a statement that fitness is for everyone, and it can be a blast.

Community-Centric Approach

Goodr isn’t just selling sunglasses; it’s building a community. The brand actively engages with its customers, encouraging them to share their #goodr adventures. This sense of community fosters a supportive environment where individuals from various fitness levels and backgrounds come together, united by the common thread of enjoying an active lifestyle.

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The Impact on Sports Communities

Breaking Down Barriers

Traditional sports accessories often come with a hefty price tag, creating a barrier for many individuals to enter the world of fitness. Goodr disrupts this norm by providing high-quality sunglasses at an affordable price. This affordability opens doors for people who might have otherwise hesitated to invest in sport-specific gear. Goodr makes it clear that you don’t need to break the bank to break a sweat.

Colouring the Runways

Running, once a serious and competitive endeavour, has undergone a vibrant transformation thanks to Goodr. Runners now don’t just aim for personal bests; they aim to do it in style. Goodr’s wide array of colourful sunglasses has turned running tracks into fashion runways. It’s not just about the finish line; it’s about how fabulous you look crossing it.

Fostering Inclusivity

One of the most remarkable impacts of Goodr on sports communities is its contribution to inclusivity. Fitness can sometimes feel exclusive, with certain groups dominating the narrative. Goodr, however, breaks down these walls by creating products that resonate with everyone. Their diverse range of designs ensures that there’s a pair of Goodr sunglasses for every personality, making fitness a celebration of individuality.

The Fitness Revolution

Goodr and the Rise of Social Fitness

In the age of social media, where every run, yoga pose, or gym session is documented for the world to see, Goodr has become a symbol of the social fitness movement. The hashtag #goodr is flooded with snapshots of people enjoying their workouts with a dash of colour on their faces. Goodr has turned fitness into a shareable, likable, and comment-worthy experience.

Making Fitness Fun Again

Remember when workouts used to feel like a chore? Goodr is here to change that narrative. By infusing an element of fun into fitness accessories, the brand encourages people to view their workouts not as tasks but as adventures. Whether you’re hitting the trails or mastering a new yoga pose, Goodr sunglasses remind you to enjoy the journey, one colourful step at a time.

Elevating the Mood, Elevating the Workout

It’s no secret that your mood can significantly impact your workout. Goodr understands this and has designed sunglasses that not only protect your eyes but also uplift your spirits. The vibrant hues and playful designs serve as a mood booster, turning even the most challenging workouts into an enjoyable experience. It’s not just about looking good; it’s about feeling good too.

The Goodr Lifestyle Beyond Sports

From the Gym to the Streets

Goodr sunglasses are not confined to the realms of sports. They seamlessly transition from the gym to the streets, becoming a versatile accessory for everyday life. The same pair that shields your eyes during a midday run can effortlessly complement your casual street style. Goodr blurs the lines between sport and lifestyle, encouraging a continuous embrace of an active, adventurous spirit.

Express Yourself, Goodr Style

Your choice of eyewear says a lot about your personality, and Goodr provides a canvas for self-expression. The extensive range of styles and colours allows individuals to curate their personal collection of https://goodr.com/collections/bfgs sunglasses, each pair reflecting a different facet of their identity. It’s not just about protecting your eyes; it’s about expressing yourself in the most colourful way possible.

A Goodr State of Mind

Wearing Goodr isn’t just about putting on sunglasses; it’s about adopting a mindset. It’s a reminder that life is an adventure, and every moment is an opportunity to infuse it with a bit of humour and playfulness. Goodr becomes more than an accessory; it becomes a symbol of living life on your terms, with enthusiasm and a touch of mischief.

Conclusion

In a world that sometimes takes fitness too seriously, Goodr brings a breath of fresh air. It’s more than a brand; it’s a movement that champions the idea that fitness can and should be enjoyable for everyone. So, as you lace up your sneakers, gear up for your next workout, or simply step out into the sun, consider embracing the Goodr lifestyle – where every moment is an opportunity to add a splash of colour to your active journey.

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How To Start A Depop Shop Selling Vintage Clothes https://www.fastfashionnews.co.uk/how-to-start-a-depop-shop-selling-vintage-clothes/ Sun, 10 Dec 2023 16:13:21 +0000 https://www.fastfashionnews.co.uk/?p=3652 This article was originally published at

Depop is an app-based marketplace that makes buying and selling clothes simple. That means it’s a great place for upcoming fashion sellers to find new buyers. And there were 35 million registered users in 2022 – most of whom are millennials and generation Z buyers. These fashion-conscious users have one eye on sustainability, so it’s the […]

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Depop is an app-based marketplace that makes buying and selling clothes simple. That means it’s a great place for upcoming fashion sellers to find new buyers. And there were 35 million registered users in 2022 – most of whom are millennials and generation Z buyers.

These fashion-conscious users have one eye on sustainability, so it’s the perfect platform for selling vintage, preloved, or ethically made clothes. Vintage clothing is on always on trend, in fact search terms are the same level as mens clothing and plus size clothing.

Vintage clothing is popular for several reasons, including timeless style, but it’s high quality garments so is the sustainable choice. There is high demand on Depop for it, so it makes sense to focus your shop on it. And all you need is a reputable vintage branded clothing wholesale retailer to make this dream a reality with authentic inventory.

So here’s our tips on how to start a Depop shop selling vintage clothes secondhand.

Pick A Great Name For Your Shop

Starting a Depop thift store does need a bit of planning. Choose a name that reflects the vibe of your brand, and highlights what you sell. Selling sneakers? Pick something that will make it easy for shoe-seekers to find you. This can be as simple as including the word ‘footwear’ in your name. The same principle applies to your brand aesthetic – if you’re selling mainly vintage or denim goods, reflect this in your store name.

If you’re not sure what you want to sell yet, or you don’t want to be tied down to a particular niche, you can use a broader shop name (though this may make it trickier for people to find your shop).

Choose Great Pieces For Your First Collection

Be choosy about what you include in your first Depop collection. Successful Depop shops listings sell quality, sought-after clothes – so start as you mean to go on by putting your best garms front and centre. Not only will this give your shop a great brand aesthetic, it’s also more likely to generate sales from the start.

At least while your shop is picking up speed, go for quality over quantity. Bear in mind 90% of Depop users are under 26 so make sure your clothing targets that demographic by focusing on vintage sportswear or retro styles and brands in demand.

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Good images are the key to success to a vintage clothing Depop shop

Take Great Photos

The most successful Depop shops all have one thing in common – top notch photos. The best images use models, good lighting, and interesting backdrops to create stylised photos that show your brand in its best light. Taking pro-looking photos can take a little time to set up, but shops with better photos can often charge more for their clothes. The time investment will be worth it when the profits start to stack up.

Build Momentum On Social Media

Social media is a powerful tool when it comes selling second-hand clothes. Create a launch day countdown on Instagram to get your followers excited about your next move. Make use of your Stories to drop hints and build momentum in the days leading up to the launch. It’ll give you great content for your social channels, and make sure you have a captive audience when you finally hit the launch button.

Write Accurate Descriptions

Lots of your Depop traffic will come from your product description details, so make sure they’re accurate for any potential buyer. List sizes, materials, and wash care instructions.

Use keywords to describe your garments and products, as well as where they can be used. Dresses for going out-out, collectable trainers and shoes for daywear, vintage jewellery and bags to style your outfit, jeans for every day, jackets for autumn and winter. All these terms don’t just help sales, they are also key for helping Depoppers find your shop.

Offer Free Delivery

Free delivery is a must for all kinds of online shopping – and Depop is no exception. Depop has a filter that allows shoppers to search by shops that offer free domestic delivery, so make sure you’re part of the free shipping crowd. Factor the cost of shipping into your item prices so you don’t lose money on delivery. Top tip: tracked shipping is a little more expensive, but it’ll give you and your buyers more peace of mind.

Have A Virtual Launch Party

Instagram Live is a great way to have a virtual launch party for your Depop shop. Plan out an online launch event for when your Depop shop finally drops – competitions, micro sales and games are great ways to engage with your buyers online while they shop. People also love to see the face behind the brand, so this is a way to let your personality shine through, and make people want to buy from your shop.

Leave Fair & Honest Reviews

Like all online marketplaces, Depop reviews play a massive part in sales. One rogue review can make or break your Depop shop, especially while it’s new – so do what you can to give your customers a great experience they’ll want to rave about. Make sure you rate your buyers, too – it’ll give you a chance to engage with customers and show them some love.

List New Items Regularly

Once you’ve launched your Depop shop, you need to keep it well-stocked with new items so there’s always something fresh for customers to snap up, even if second hand. List new items regularly so that when you start selling goods, your shop is still well-stocked. Make sure to announce new product lines and restocks across your social channels. Not sure what to stock next? Take a look at recent social media fashion trends to see what’s hot right now.

Be Inspired By Your Favourite Depop Shops

What is it you love about Depop? Channel this in your shop. While you should never copy from another shop or marketplace, it’s important to take inspiration where you find it. If you love a particular photography style, use this as inspiration for your own snaps. When you’re just starting out, it’s a great way to figure out what works for your shop.

This should also apply to pricing, as being competitive when new is essential.

Love the idea of starting your own Depop shop, but don’t know anything about creating a clothing brand? Check out our guide to starting your own fashion brand. From finding your niche to scaling up your business, this comprehensive guide will help you start your own fashion empire.

Did Etsy acquiring Depop change things?

New York-based marketplace Etsy bought Depop for an eye-popping $1.6 billion, purely to tap into the lucrative market there. The move was to target younger shoppers and rival small business start-ups in lockdown that embraced the movement to be more sustainable and buy used clothing rather than new. In his statement, Etsy CEO Josh Silverman eluded to this when he said:

“We are simply thrilled to be adding Depop — what we believe to be the resale home for Gen Z consumers — to the Etsy family. Depop is a vibrant, two-sided marketplace with a passionate community, a highly differentiated offering of unique items, and we believe significant potential to further scale,”

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TikTok’s impact on the fashion industry https://www.fastfashionnews.co.uk/tiktoks-impact-on-the-fashion-industry/ Wed, 06 Dec 2023 10:25:31 +0000 https://www.fastfashionnews.co.uk/?p=10128 This article was originally published at

With TikTok gaining so much popularity and users, many brands and industries have a dedicated marketing strategy for the app. Although we’ve seen many trends that went viral thanks to TikTok, one industry is definitely changing because of it: the fashion industry. In this article, we’re taking a look at how TikTok trends have impacted […]

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With TikTok gaining so much popularity and users, many brands and industries have a dedicated marketing strategy for the app. Although we’ve seen many trends that went viral thanks to TikTok, one industry is definitely changing because of it: the fashion industry.

In this article, we’re taking a look at how TikTok trends have impacted the fashion industry, especially the male fashion industry. Read along and get ready to know everything about fashion tok.

Popular videos

There’s no doubt that TikTok has created the space for pretty much any type of content. With niche sides of the app such as booktok and the cooking side, fashion has its own place. The most popular videos that inspire men to take a look at their style and get more into fashion are usually the “get ready with me” ones.

In these videos you see a man put on an outfit for a specific occasion, or a normal day out. Seeing their sense of style is very inspiring and sparks up a wish to look like them, or at least try to. This has worked well in the past years, as we can see that the TikTok style tips are being brought into the fashion world.

To find popular fashion posts for inspiration, you can search hashtags for content tailored for specific audiences. Once you click on a few posts, the algorithm does the rest.

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TikTok has over 1.677 billion users globally opening up a platform for all social media influencers, creators and fashion bloggers

Allowing men to be fashionable

Not only is TikTok the place that gives you the opportunity to create any content, but it also shows you how gender barriers and societal norms can be easily broken. Seeing fashion related videos from men is a great way to showcase that fashion is for everyone. The belief that women are into fashion and men are not is slowly getting rid of and making space for an inclusive and gender neutral fashion industry.

We can see this phenomenon in Gen Z celebrities as well, with Harry Styles breaking gender based fashion rules and rocking many feminine pieces. Knitwear, for example, is a great way to experiment these fashion rules because it is a versatile, gender neutral category of clothing that has also blown up on TikTok. Get your own knitwear at ShamrockGift and get ready to style it like a true fashion influencer.

Style advice

You know whenever you were little and you’d ask your siblings for advice on your outfits? Receiving validation on our fashion choices is a great feeling that most of us value. Well TikTok creates the space to validate pretty much any style choice and offers loads of style advice.

A simple search on the app for the outfit you wanna wear and you’re sure to find many videos about it. This encourages men to explore more when it comes to fashion and to figure out what they like best.

How has tiktok developed?

It launched in 2016 as Musical.ly, mostly for teens to dance to music as a lip-syncing app. It’s rise started in 2017, when the Chinese company ByteDance acquired and merged Musical.ly’s 80 million mostly US users with its own short-form video app called TikTok, creating a global platform.

TikTok saw explosive user growth, helped by the 2020 pandemic lockdowns. It became one of the fastest-growing social media platforms, attracting a diverse user base, including teenagers, young adults, and celebrities.

It still has it’s dance challenges, but is also used as a global platform for self-expression, with trends spreading fast. It’s become the social media channel of choice for many, with people flooding from X, formerly Twitter to share political views, as well as user-generated content creators. The same happening with YouTube vloggers, and Instagram influencers.

TikTok created new social media influencers, with many TikTok stars have successfully transitioned to mainstream media and collaborated with brands. This then inspires others to try for the same goal with creativity and innovation needed to stand out.

And where there is people, there is an opportunity to sell. Businesses and fashion brands flooded to advertise on TikTok and tap into the lucrative fashionistas digital audience. Fashion Designers created their own accounts to showcase new trends direct to consumers, bringing fashion shows online to boost engagement.

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Why Your Choice of Underwear Can Make or Break Your Outfit https://www.fastfashionnews.co.uk/why-your-choice-of-underwear-can-make-or-break-your-outfit/ Fri, 01 Dec 2023 13:56:37 +0000 https://www.fastfashionnews.co.uk/?p=10117 This article was originally published at

When it comes to putting together a killer outfit, most of us focus on the outer layers—choosing the perfect top, bottoms, shoes, and accessories. However, what many people often overlook is the critical role that underwear plays in making or breaking your entire ensemble.  Your choice of underwear can impact your comfort, confidence, and even […]

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When it comes to putting together a killer outfit, most of us focus on the outer layers—choosing the perfect top, bottoms, shoes, and accessories. However, what many people often overlook is the critical role that underwear plays in making or breaking your entire ensemble. 

Your choice of underwear can impact your comfort, confidence, and even the overall look of your outfit. In this article, we’ll explore why your underclothing is the most important part of your outfit and how selecting the right undergarments, such as a seamless thong, can make a significant difference.

The Foundation of Your Look

Imagine building a house without a solid foundation; it simply wouldn’t stand. Similarly, your outfit needs a strong foundation, and that foundation is your underwear. The right pair of underwear can provide the support and structure your outfit needs to shine. On the other hand, ill-fitting or poorly chosen underwear can create bulges, lines, and discomfort that will detract from your overall appearance.

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High line knickers are a good choice of women’s underwear for leggings to avoid VPL’s but no so great under skirts

The Seamless Thong Advantage

One of the best choices you can make for a seamless and flattering foundation is a seamless thong. The “seamless” aspect is key here, as it eliminates visible panty lines (VPLs) and creates a smooth silhouette. Thongs, in general, are great for avoiding VPLs, but seamless ones take it to the next level. Whether you’re wearing a body-hugging dress or your favourite pair of skinny jeans, a seamless thong will keep your outfit looking sleek and polished.

Enhancing Comfort

Comfort is a crucial factor when it comes to your choice of underwear. Uncomfortable undergarments can lead to irritation, distraction, and constant adjustments throughout the day. On the other hand, the right underwear can provide the comfort you need to feel confident and at ease, allowing you to focus on your day rather than your discomfort.

Seamless thongs excel in the comfort department as well. They are designed to be lightweight and discreet, so you’ll hardly notice you’re wearing them. Plus, the absence of seams means no rubbing, digging, or chafing, making them a perfect choice for all-day wear.

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Elastic shapewear can make you feel more confident

 

Boosting Confidence

Feeling good in your outfit starts with feeling good in your underwear. When you wear underwear that fits well and makes you feel comfortable, you’ll exude confidence from the inside out. This confidence can have a profound impact on your overall demeanour and how you carry yourself.

Think about it: when you’re constantly adjusting uncomfortable bra straps or a wedgie, you’re less likely to stand tall and walk confidently. On the other hand, when you’re wearing the right undergarments, like a seamless thong or briefs that disappears under your clothing, you can strut your stuff with confidence, knowing that your outfit is on point.

And this confidence should exude into wearing lingerie and corsets too when getting intimate.

Preventing Wardrobe Malfunctions

Wardrobe malfunctions are embarrassing and can instantly ruin your day or a special occasion. Your choice of underwear can play a significant role in preventing these mishaps. Whether it’s strapless bras for that off-shoulder dress or the perfect seamless thong for a bodycon outfit, investing in the right undergarments ensures that your clothes fit and stay in place.

Versatility and Adaptability

Another reason why your choice of underwear is crucial is its versatility. A well-chosen set of undergarments can adapt to various outfits and styles. For instance, a seamless thong can be worn with almost anything, from your favourite jeans to a formal gown. The seamless design ensures it won’t clash with your clothing, allowing you to create a range of looks without the hassle of changing your underwear every time.

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Seamless panties aren’t so visible under clothing

Choosing the Right Underwear

Now that we’ve established why your choice of underwear is so important, let’s discuss how to choose the right undergarments for your needs. Here are some tips to consider:

Size Matters: Ensure your underwear fits properly. Avoid garments that are too tight or too loose, as they can lead to discomfort and visible lines.

Fabric Selection: Choose material that feel good against your skin and are appropriate for your outfit. For example, lace might add a touch of elegance, but it could show under tight clothing and cotton is more absorbent.

Seamless Options: Whenever possible, opt for seamless underwear, like the seamless thong mentioned earlier. They are your best bet for a smooth, invisible look.

Functionality: Consider the functionality of your underwear. Do you need extra support, or are you looking for something more breathable? Make choices based on your outfit and comfort requirements.

Colour Coordination: Match your underwear to the colour of your outer clothing to avoid any colour show-through.

Wardrobe Essentials: Keep a variety of undergarments in your wardrobe to ensure you have the right choice for any outfit, including seamless options like thongs for those tight-fitting ensembles.

In conclusion, don’t underestimate the importance of your underwear when it comes to your outfit. Your choice of undergarments can make or break your look by enhancing comfort, boosting confidence, and preventing wardrobe malfunctions. 

Invest in high-quality, well-fitting undergarments, and consider adding a seamless thong to your collection for versatile, invisible support. Remember, your outfit’s foundation matters just as much as the finishing touches, so choose wisely, and you’ll be ready to conquer the world with style and confidence.

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The Smart Choice: Embracing Second-Hand Watches https://www.fastfashionnews.co.uk/the-smart-choice-embracing-second-hand-watches/ Mon, 13 Nov 2023 19:26:16 +0000 https://www.fastfashionnews.co.uk/?p=10028 This article was originally published at

The charm of second-hand timepieces is the reason that this product is becoming more and more popular. It’s not just about the look of the watch anymore; it’s about making a clever choice. Join us as we uncover why opting for a pre-loved watch is a savvy move in the realm of sophisticated timekeeping. 1. […]

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The charm of second-hand timepieces is the reason that this product is becoming more and more popular. It’s not just about the look of the watch anymore; it’s about making a clever choice. Join us as we uncover why opting for a pre-loved watch is a savvy move in the realm of sophisticated timekeeping.

1. Unbeatable Value for Money

Undoubtedly, the most attractive reason to buy a second hand watch lies in the significant cost savings they offer. Luxury watches often come with a hefty price tag when bought brand new. However, by choosing a pre-owned piece, such as the pieces in this overview of second-hand luxury watches, you can enjoy the same level of craftsmanship and style at a mere fraction of the original cost, making it a budget-friendly and financially conscious decision.

2. Preserving Value Over Time

Unlike many other purchases, a high-quality watch possesses the unique characteristic of maintaining or even increasing in value over time. Opting for a second-hand watch is not merely about acquiring a timepiece at a reduced cost; it is also about potentially making an investment that could appreciate in value, offering a blend of luxury and financial prudence.

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The Rolex Submariner is a luxury vintage watch

3. Access to Discontinued Models

Manufacturers are frequently updating their collections, leading to the discontinuation of certain models. Therefore, the second-hand market is a treasure trove for those seeking discontinued or vintage models. Acquiring a watch that is no longer in production adds a touch of exclusivity to your collection, allowing you to own a piece of horological history.

4. Verified Authenticity and Provenance

Concerns about authenticity can be a roadblock to purchasing second-hand items, yet in the realm of luxury watches, reputable sellers often provide detailed documentation for their offerings. This transparency ensures you are not only acquiring a genuine product but also gaining insight into the history of the timepiece, offering peace of mind to the discerning buyer.

5. Wider Variety and Availability

The second-hand market unveils a vast array of options that may not be readily available in brand-new collections, and perhaps even open the option for watch brands like Rolex, Omega, Cartier, Breitling or Tag Heuer. Whether you’re in search of a limited edition release or a rare vintage piece, the used market provides a diverse selection to cater to individual tastes and preferences. It is a playground for the watch enthusiast, promising a unique and personalised shopping experience.

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6. Eco-Friendly Fashion

In an era where sustainability is becoming more and more important, buying second-hand watches aligns seamlessly with eco-friendly practices. By giving a pre-owned watch a new home, you actively contribute to reducing the demand for new manufacturing and the associated environmental impact. Choosing a pre owned timepiece isn’t just a style statement; it’s a good step towards a greener and more sustainable future.

7. Emotional Connection and Storytelling

Secondhand watches often come with a unique history, creating an emotional connection between the watch and its owner. Each scratch or mark tells a story, adding character and charm to the timepiece. Buying second-hand allows you to become a part of that story, creating a more personal and meaningful connection with your watch. It’s not just about telling time; it’s about telling a story.

The Timeless Appeal of Second-Hand Watches

From unbeatable value for money to access to discontinued models, the satisfaction of making an eco-friendly choice, and the added emotional connection, buying second-hand watches is not just about saving money; it’s about making a smart, sustainable, and stylish choice.

So, the next time you’re in the market for show stopping timepiece jewellery, consider the wealth of options waiting for you in the second-hand market – a world where luxury meets practicality and every mark tells a story.

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The Impact of Foundational Garments on Fashion Trends https://www.fastfashionnews.co.uk/the-impact-of-foundational-garments-on-fashion-trends/ Fri, 03 Nov 2023 05:55:27 +0000 https://www.fastfashionnews.co.uk/?p=9999 This article was originally published at

As an ever-evolving art form, fashion reflects societal changes, cultural shifts and individual expressions. While we often focus on the outer layers of clothing, we cannot undermine what is worn beneath, which impacts the entire look. A foundation garment provides support, shaping, and coverage to the body, usually undergarments that enhance or temporarily change the […]

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As an ever-evolving art form, fashion reflects societal changes, cultural shifts and individual expressions. While we often focus on the outer layers of clothing, we cannot undermine what is worn beneath, which impacts the entire look.

A foundation garment provides support, shaping, and coverage to the body, usually undergarments that enhance or temporarily change the shape of the wearer’s body. This includes bras, shapewear, breathable bamboo women underwear collections and a wide range of other undergarments, profoundly impact how we perceive and engage with fashion trends.

This article explores the intricate relationship between foundational garments and fashion, highlighting their influence on everything from silhouettes to sustainability.

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Corsets and Girdles are a traditional body shaper and waist trainer

A Historical Perspective

To understand the influence of foundational garments on fashion trends, we must first look back in time. Throughout history, foundational wear has played a significant role in shaping the way we dress. For instance, corsets, with their ability to create an hourglass figure, influenced the designs of dresses and gowns in the Victorian era. As societal norms and fashion ideals evolved, so did the function and design of foundational garments like a petticoat to give the skirt or dress the desired attractive shape.

The Role of Foundational Garments

Foundational garments are essential in women’s fashion as they provide the necessary support, shaping and functionality to enhance the overall look and fit of clothing. They not only improve comfort but also help women feel more confident and empowered in their outfits.

Here are some of their important roles:

Defining Silhouettes

One of the most overt ways foundational garments impact fashion is by shaping the body’s silhouette. Once constricting and essential, corsets and waist cinchers have given way to modern smoothing shapewear that smooths and contours like high waist knickers, a bodysuit, or panty girdle for tummy control. These pieces enable clothing to drape differently, influencing the overall aesthetic of fashion trends.

A Confidence Boost

Fashion is intrinsically linked to confidence. The right foundational garments can have a transformative effect on an individual’s self-assurance, be it an underwire bra or fitted shapewear to sculpt the body to appear slimmer. Well-fitted bras and body shape wear provide both physical comfort and psychological reassurance. When people feel comfortable in their skin, they are more likely to embrace fashion trends and explore new styles, ultimately influencing the direction of fashion.

Behind the Scenes

The fashion industry relies heavily on foundational garments to bring designs to life. Runway shows, red-carpet events and photoshoots depend on these pieces to create a flawless and polished appearance. Stylists, designers and models collaborate to ensure that every outfit fits perfectly. To do this, they lean on well-constructed bras and supportive undergarments.

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In recent times there has been a move to eco-friendly material like bamboo

Innovations To Adapt in Foundational Garments

As fashion trends evolve, so do foundational garments. Technological advancements and innovative materials have given rise to foundational wear that complements contemporary styles. There has been a shit attributed to many factors, including:

A Shift to Eco-Friendly Choices

In recent years, sustainability has become a prominent theme in fashion. Consumers and designers alike are seeking eco-friendly materials and ethical practices. Foundational wear, too, has been influenced by this wave. Eco-conscious consumers are increasingly drawn to underwear made from sustainable materials such as bamboo textiles. This material, for instance, comes from a bamboo plant, which grows with little water consumption and requires fewer pesticides in nature. This minimises the impact on our environment and the climate.

Therefore, bamboo has become a go-to material for clothing for everyone whose mind is on sustainability. This is just one of the eco-friendly materials, there are others as well. This shift towards sustainability is a testament to the interconnectedness of foundational garments and broader fashion trends, reflecting a collective desire for responsible choices.

Cultural Influence

Cultural diversity has significantly influenced the design and choice of foundational garments. Different cultures have unique preferences for colours, fabrics and styles. These preferences influence foundational wear and impact the broader fashion world, contributing to the rich tapestry of global fashion trends.

Inclusivity and Body Positivity

The fashion industry has experienced a profound shift towards inclusivity and body positivity for plus size women. And this is so great, speaking as a woman often told I’m be more attractive if I lost a few pounds.

This transformation is reflected in the development of foundational garments that cater to a broader range of curvy body types. These garments encourage individuals to embrace their unique shapes and sizes, promoting empowerment. This shift is not confined to foundational wear alone; it extends to the fashion trends that celebrate individuality.

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For this shoot I’m wearing a full body shaper which I find comfortable to wear

Summing Up

Foundational garments are not mere underpinnings; they are the often-unseen architects of fashion trends. These garments have historically defined silhouettes, boosted confidence and adapted to the ever-changing fashion landscape. As foundational garments continue to evolve in response to cultural, social and technological shifts, they remain a cornerstone in the development of fashion trends.

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The Underestimated Accessory: Why Belts Matter https://www.fastfashionnews.co.uk/the-underestimated-accessory-why-belts-matter/ Wed, 25 Oct 2023 14:14:38 +0000 https://www.fastfashionnews.co.uk/?p=9978 This article was originally published at

When it comes to accessories, we often think about jewellery, hats, and scarves. Belts, on the other hand, often come last and are often overlooked. However, they play a crucial role in enhancing our outfits and, if worn with the right piece of clothing, can transform our entire look. In this article, we will delve […]

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When it comes to accessories, we often think about jewellery, hats, and scarves. Belts, on the other hand, often come last and are often overlooked. However, they play a crucial role in enhancing our outfits and, if worn with the right piece of clothing, can transform our entire look. In this article, we will delve into the evolution of belts in fashion and explore the different types of belts and their impact on our outfits.

The Evolution of Belts in Fashion

Belts have been a versatile clothing accessory since the second half of the 19th century. They were initially part of military uniforms during the First World War and later made a comeback in the 1930s as fashion trends began to evolve more quickly. Today, belts have evolved into versatile accessories that can add style and flair to any outfit. Understanding their history helps us appreciate their significance in contemporary fashion.

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Types of Belts and Their Impact

Belts come in a variety of styles, each with its unique impact on your overall look. Here are we will take a look at the common types of belts you can explore:

Classic Leather Belts

​​Leather belts have been an iconic fashion accessory for decades, and they remain timeless and versatile to this day. They are perfect for adding a touch of sophistication to both casual and formal outfits, making them a must-have accessory in any wardrobe. With a wide range of colours and buckle styles available, you can easily find a leather belt that suits your personal style and enhances your overall look.

Dress Belts

Dress belts are typically thinner and more refined belts, which makes them perfect for formal occasions of office attire. They often have subtle buckles and are designed to complement dressier outfits.

Casual Leather Belts

When it comes to accessorizing your casual attire, leather belts are a go-to choice that strikes the perfect balance between style and comfort. Made from high-quality leather, these belts are durable and can withstand everyday wear and tear. Moreover, they come in a range of designs and colours that can complement any outfit.

Fabric Belts

When it comes to accessorizing your outfit, fabric belts can be a fantastic choice. Not only do they come in a variety of fun and vibrant colours, but they can also feature eye-catching patterns that can really make your ensemble stand out.

Chain Belts

Chain belts have become increasingly popular in recent times due to their edgy and trendy appeal. They are typically made of metal links and provide a bold and fashion-forward look when worn over dresses or with jeans. These belts are available in various designs, including elaborate chains with intricate details or simple classic chains for a more understated look

Functional Belts

Belts are more than just a fashion accessory. They can have a specific functionality for various activities, such as hiking, sports, or carrying tools. These types of belts prioritize practicality over aesthetics, but they can still be incorporated seamlessly into your everyday outfit.

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How Belts Can Transform Outfits

Belts are not only designed to keep your pants up. They can completely transform your outfit in various ways.

Elevating Basic Outfits

Adding a belt to an outfit can be a quick and easy way to elevate its style. A loose-fitting dress, for instance, can be cinched at the waist with a simple belt to create a more polished and flattering look. 

This small accessory can make a big difference in the overall appearance of an outfit, making it appear more put-together and refined. So, if you’re looking to add some style and sophistication to your wardrobe, consider adding a belt to your outfits.

Creating Silhouettes

Belts are excellent for creating defined silhouettes. They can cinch your waist, emphasize your curves, and structure flowy or oversized clothing.

Conveying Style and Personality

If you want to convey your style and personality, you must try wearing a belt. Whether you opt for a classic leather belt for a timeless look or a chain belt to showcase your edgier side, your choice of belt can speak volumes about your fashion sense.

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