If you want to find more informative posts, then go to Skylum’s blog, there are materials about the advantages and disadvantages of Nikon vs Сanon, as well as many other interesting articles.

A Bit of History of Street Fashion Photography

Street style photography, as a form of observing trends in fashion, was born decades ago. Back then, photographers created their own blogs, where they published photos of stylish people taken on the streets of major fashion capitals. This gave rise to a whole industry that is now one of the strongest sales drivers for fashion brands.

Street fashion in its current form is photos of stylish people working in the fashion industry, taken during the day or at night at various kinds of events. Several generations of photographers have already changed, and the street fashion genre has grown from personal blogs to the addition of major fashion sites.

Secrets of Shooting Street Fashion Photography

The following tips will help you take incredible quality street fashion photos. Be sure to try them out and don’t be afraid to experiment!

Choose a place and a time

The most important thing in successful street fashion photography is the choice of shooting time and location. Let’s discuss the time aspect in more detail:

• In the warm season, when the sky is clear without clouds and the sun is shining, it is better to take photos in the morning or evening.
• Choose a time when there are no harsh shadows and the sunlight is soft. If it’s overcast outside, it doesn’t matter what time to schedule the photo shoot, as we already have diffuse soft lighting throughout the day.

When choosing a great location it is important to remember: the street style photography format implies a light informal approach, so it is better to choose not glamorous popular, or touristy places, but non-trivial locations. After choosing a place for the shoot, carefully examine the location to have an idea beforehand which positions will be the most advantageous at this or that point in terms of background and natural lighting.

Planning and Storytelling

Remember, the key to a successful photo shoot is careful planning and detailed preparation. Therefore, a preliminary visit will help to determine the best time for the shoot. Believe me, the simplest and most boring background such as a fence, door, or wall can look very advantageous in a photo with the right lighting. Pay attention to the sides of the road, and look for obstacles – interesting shots come from around corners, from behind a column, a pole, or through a glass.

When choosing a place and time, it’s important to understand that you’re telling a story – a moment in the life of the city. Street fashion is about ease, about being casual. So it’s important to create an easy story behind the scenes and a unique and interesting image of the model, to show her in a way that no one has ever seen her before.

It’s very important to pay attention to the background. It tends to attract a lot of attention, yielding only to the model. Preferably, it should contrast with the chosen clothing of the model.

Try Manual Mode

Not every camera is capable of great results in automatic mode. So don’t think about buying an expensive camera for a good photograph just yet. Better yet, find a course for beginner street fashion photographers in your town, where you will get detailed instructions on how to take pictures, choosing the three basic photography settings: aperture, shutter speed, and ISO.

On your camera the manual mode is marked with an M. So, still, of course, at some point, you will become uncomfortable with your inexpensive camera. But if you are limited in money, start your investment with courses rather than with an expensive camera.

Ways to Get Gorgeous Street Fashion Shots

Here are a few tips that photographers can pick up for this style:

• Try to experiment, shooting from a low angle can make for very interesting shots. Sometimes a low angle is good for the model because it gives her a more statuesque appearance. And of course, it makes for great portraits.
• If you’re new to photography, it’s best not to take any chances with the tested settings on the camera. It’s easy to ruin a good shot by blurring. Once you are a bit more experienced, start experimenting with shutter speed and aperture, just do it beforehand to avoid all possible surprises.
• Use props to keep the model’s facial expression natural and her body at ease during the shoot. These can be books, magazines, a handkerchief, purse, glasses, newspapers, coffee glasses, or a fruit net. This way you can keep the model’s hands occupied when needed and you will have more variations for posing.
• Don’t forget about the lighting. If you are a beginner, don’t shoot against the light. As a result, you’ll get darker photos and add a few years to the model’s appearance. Ideally, the model should be working facing a source of warm natural light. Over time, you can start experimenting with the light.

Post edit the pictures

You can edit the raw format images and how you process your footage plays an important role. Ideally, if you have developed your unique post-processing style for street fashion photography. You don’t have to take a long time to learn all the complicated Photoshop tools, because there are other options. We recommend trying the modern photo editor Luminar Neo from Skylum developer. You will appreciate its extensive set of professional tools, simplicity of complicated tasks, and user-friendly interface.

Being a Fashion Photographer is many peoples dream job. What is not to love about tropical photoshoots with some of the worlds most attractive models for some of the Elite Fashion magazines. We are sure Vogue’s Arthur Elgort or India’s Dabboo Ratnani often wake up with a smile on their face, but the reality is often full-day studio or location shoots.

Of course, Fashion Photography requires a lot of skill and some high-end camera equipment for the best shots. But it’s not all yachts and partying with supermodels, it takes a long time to be at the peak of any profession. Yet there are a plethora of clothing brands that will have summer shoots in Ibiza, which is a realistic goal for the UK based freelance photographer.

Read our tips on how to improve your skills to help become a fashion model photographer:

Know how to use your camera

So yes, you can get good results with today’s smartphone camera’s. But if you are using a DSLR or a bridge camera, get to learn the manual settings and get off auto. Take some beginners photography courses to learn the basics.

Build your Portfolio

Practise makes perfect. Friends can be your model initially, and the local streets your studio. This is critical to getting the confidence to arrange your model into the best pose in order to shine with her attire. Get yourself out and taking pictures, paying attention to framing and background. Experiment with focus. The key to taking good photo’s is often light, so make sure you have the right equipment to remove shadows from the face.

Contact some Instagram influencers or clothing brands and offer to work with them. Offering your time for free will likely gain more interest. Staying local will help on costs, so search hashtags to see who is close by. You could even offer to join a fashion shoot as the second photographer or assistant.

Once you feel confident enough, you could hire a freelance model or approach local modelling agencies. Be warned, a professional fashion model will be very experienced and used to shooting with speed in mind. Once positioned they will move into a variety of poses effortlessly so you will need to match their pace to avoid wasting time and shots.

Develop your style and range

Experiment and try new things. Put yourself outside of your comfort zone, and push yourself to vary your work. Firstly, the variation improves your portfolio, but it also shows your flexibility to any potential employer.

Showcase your work

A good Instagram account will only get you so far. You could always hire a website design company, or try building your own website but get that portfolio online so it is easy to showcase your work. If you are visiting photography editors, then take a physical copy and put extra focus into the front page as most people will literally judge a book by it’s cover. Have the most powerful modelling images on first to make sure they are seen.

Research and reach out

Take the time to understand the style of the fashion brand or magazine you want to shoot for. Study the work of the photographers they do use, and see if you can replicate it. Once confident, reach out to the magazine photo editors or website owners and approach them with your portfolio. Take all responses on board, feedback is a gift and their opinions should be respected and understood.

Network in the fashion industry, follow fashion photographers, social influencers, designers, makeup artists and stylists on social media. Direct message and comment on accounts you admire. Contact fashion agents and modelling agencies, don’t be shy in coming forward.

Don’t give up if you enjoy photography

It should be a hobby that develops into a career. Rejection in life is inevitable, but if you are struggling to break through, lower your standards. Local fashion brands will likely need help. Find Instagram accounts with poor photo’s and offer to work for free to get the exposure, and just make sure they tag you when they post. You could also team up with a local fashion ambassador to shoot for clothing brands.

Protect your equipment

It’s essential to keep your camera safe. It’s worthwhile investing in a quality carry case or canvas backpack. Canvas is a very sturdy and naturally breathable material. It’s the perfect match between sturdiness and style and will bring a unique touch of vintage style to your outfit.

What is Fashion Photography?

Fashion Photography is primarily used to showcase clothing and/or accessories, often for fashion magazines, websites or social media. It could relate to a studio shoot which is often on a plain background so the clothes stand out, or location shoots which are often lifestyle images.