David Dooley – Fast Fashion News https://www.fastfashionnews.co.uk All the latest news about the fast fashion scene. Your first stop for urban and street wear brands Sat, 06 Jan 2024 11:51:47 +0000 en-GB hourly 1 https://www.fastfashionnews.co.uk/wp-content/uploads/2019/02/cropped-FFN-32x32.png David Dooley – Fast Fashion News https://www.fastfashionnews.co.uk 32 32 Exploring The Classics of Vintage Sportswear Brands https://www.fastfashionnews.co.uk/exploring-the-classics-of-vintage-sportswear-brands/ Sun, 24 Dec 2023 11:40:04 +0000 https://www.fastfashionnews.co.uk/?p=10182 This article was originally published at

The global vintage sportswear market is estimated to be worth over £4 billion, with vintage Adidas tracksuits are among the most sought-after items, with prices increasing by 42% over the past three years. Authentic vintage sportswear can be quite valuable, especially if it is in good condition and has iconic branding or rare pieces. Sportswear […]

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The global vintage sportswear market is estimated to be worth over £4 billion, with vintage Adidas tracksuits are among the most sought-after items, with prices increasing by 42% over the past three years. Authentic vintage sportswear can be quite valuable, especially if it is in good condition and has iconic branding or rare pieces.

Sportswear is defined as clothing and footwear specifically designed and worn for sports activities or physical exercise, and it’s history is entwined with a move into a crossover into casual leisurewear, and everyday wear.

Lets be blunt, despite people playing sports for thousands of years, when we think of sportswear it’s garments such as athletic shorts, tracksuits, sweatshirts,
jerseys, leggings, sports bras, t-shirts, sneakers.

Modern sportswear is designed to enhance performance, typically made from breathable and moisture-wicking fabrics and technology that help regulate body temperature and enhance performance. It may also incorporate features like padding, compression, or reflective elements for safety and functionality.

But sportswear has made a remarkable impact on the fashion industry since the introduction of female activewear in the 1870’s when British John Redfern introduced sports-specific clothing for sporty women who rode horses or played tennis and other active sports. For reference French brand Le Coq Sportif was founded in 1892. Of course that era is more defined as antique sportswear, with the 1920’s haute couture fashion houses also borderline on the cusp of true vintage.

Vintage Converse Chuck Taylor All Star jpg
The first Converse Chuck Taylor All-Star was produced in 1917

Where do I personally draw the line between antique and vintage? Well anything Victorian (her reign ended in 1901) and Edwardian (until 1914) for sure. To put it into perspective though, the Converse Chuck Taylor All-Star came out in 1917, and perhaps due to it’s limited design change that I consider it a definite vintage sneaker. Rightly or wrongly, I would classify those styles discontinued as antique.

We’ve covered in depth before with Lacoste’s polo shirt in the 30’s, and baseball caps in the 50’s. The latter is an absolute staple of urban streetwear, and with the continued design it’s definitely in the retro category.

For me, vintage sportswear style is really the 1970’s onwards though, with Calvin Klein, Ralph Lauren, Bill Blass, plus Adidas Stan Smith’s truly iconic trainer shoe. By the mid-1980s, sportswear had become a key part of the international fashion scene, with the boundaries between activewear and fashion sportswear increasingly blurred. There is no doubt hoodies, tracksuits, yoga pants, and other garments explicitly associated with athletic wear were common as athleisure everyday outfits and a staple in many people’s wardrobes.

80s and 90s stand out brands such as Nike, Adidas, Puma, Fila, Reebok, Lacoste, K-swiss, Ellesse, Umbro, Kappa, Macron, Champion, and Sergio Tacchini have played a significant role in this rise, offering stylish and comfortable options for both athletic activities and casual wear. And this is the appeal for men and women in their 40’s and 50’s, with a disposable income and a nostalgia for our youth.

Sportswear is no longer just limited to the gym or the field; retro sports apparel has seamlessly merged into everyday fashion. Athleisure enthusiasts can effortlessly transition from a workout session to a social gathering without compromising on style. And with vintage clothing more available than ever, you can define your favourite eras just by finding the right vintage branded joggers and hoodies.

Jordan MA2 GS Black Light Blue Fury basketball retro basket ball sneaker trainers isolated on a white studio background. Vintage sports rare memorabilia. 23 nike air jordan jpg
Nike Air Jordan MA2 GS

Top Brands For Vintage Sports Apparel

In the realm of vintage sportswear fashion apparel, there are several top brands that have earned a prominent place in the fashion industry. One such obvious brand is Adidas, renowned for its innovative designs and high-quality sportswear, coupled with its timeless look that has attracted rock stars, actors, athletes and influencer to adorn themselves in this iconic fashion apparel.

Its iconic three stripes logo has become synonymous with the brand, making it instantly recognizable and highly sought after by fashion enthusiasts and athletes alike. From classic tracksuits to retro sneakers, Adidas continues to dominate the vintage sportswear scene with its timeless appeal.

Run DMC were rocking a classic pair of Superstar sneakers in their video of Walk This Way which was at the time the most requested music video on MTV boosted sales for this type of low level sneaker and its counterparts like the Puma Clyde and Nike Cortez.

Another notable big name brand in the vintage sportswear fashion domain is of course Nike. Established in 1964, Nike has cultivated a strong following by catering to athletes’ needs while simultaneously pushing the boundaries of fashion. With its signature swoosh logo, Nike has successfully combined style and performance, creating a cult-like following around the world. From its iconic Air Jordan sneakers to the ever-popular Windrunner jackets, Nike’s vintage sportswear collection offers a diverse range of clothing that seamlessly combines comfort and sophistication.

When it comes to vintage sportswear, these brands stand out, not just for their quality and craftsmanship, but also for their ability to transcend time and remain relevant in an ever-changing fashion landscape. With their iconic designs, logos, famous affiliations and rich heritage, Adidas and Nike continue to capture the hearts of fashion enthusiasts and sportswear aficionados alike. Their influence on the industry is undeniable, and their vintage collections serve as a testament to their enduring appeal.

As the demand for vintage sportswear fashion continues to grow, these top brands will undoubtedly continue to dominate the market, inspiring future generations of fashion-forward individuals to embrace the allure of retro-chic.

McEnroe and Borg
John McEnroe in Sergio Tacchini and Bjorn Borg in Fila. Photo Credit Sergio Tacchini Instagram

The 80′ Casual Scene In The UK

The 80’s witnessed the emergence of a distinctive fashion subculture known as the casual scene in the UK. This movement was characterized by the adoption of sportswear as everyday attire, blending elements of both athletic and casual clothing. Influenced by the rising popularity of football hooliganism, young British men began to embrace a style that reflected their rebellious nature and loyalty to their favourite teams.

One of the key features of the 80’s casual scene was the strong affiliation with certain sportswear brands. Classic sportswear labels like Adidas, Fila, Lacoste, Ellesse and Sergio Tacchini became iconic symbols of this fashion movement. Genuine pieces from this decade are true vintage sports clothing in my humble opinion.

The distinctive logos and designs of these brands created a sense of identity and belonging among the members of the casual scene. Plus, the quality and durability of these sportswear pieces made them suitable for both fashion and function, making them an ideal choice for those who wanted to look stylish while engaging in their rowdy activities.

It was surprising to see the smaller, less established brands like Fila and Sergio Tacchini emerge from this scene, but their now iconic tennis shirts and tank tops become de rigeur for any self-respecting casual.

The classic brand Fila had the Bj range, part of a sponsorship deal with legendary tennis player Bjorn Borg and who can forget John McEnroe in his Nike Court sneakers strolling out onto Centre Court. Shoe like those and the Diadora’s worn by Borg became part of the culture which has had a new lease of life in the retro releases since those heady days.

The current trend of the retro style has opened up these iconic brands to a new audience of ever hungry fashionistas. Its not uncommon to see a middle aged man strolling down the street wearing a classic Fila tracktop, coupled with and box fresh pair of Diadora Gold trainers, or how often do you see a famous person on the red carpet with a vintage Fred Perry underneath his or her dress jacket.

fred perry polo shirt jpg
Classic Fred Perry

What Makes Sports Clothing Brands Fashionable

Sportswear brands have become ever more fashionable in recent years, and there are several key factors that contribute to their popularity. Firstly, the emphasis on comfort and functionality is a significant reason why sportswear brands have gained favour in the fashion world.

Secondly, the power of branding cannot be undermined when it comes to the fashionability of sportswear brands. Many well-established sportswear brands have cultivated a strong brand image over the years, associating themselves with athletic prowess, fitness, and a youthful spirit. Consumers are not only drawn to the aspirational lifestyle that these brands represent, but to the vintage styling and cool street nature of the clothing and sneakers, fuelling their desire to own and flaunt their products.

Additionally, collaborations with high-end fashion designers, athletes, and celebrities have helped sportswear brands further elevate their status and appeal to a broader audience.

As the fashion industry continues to evolve, it is likely that sportswear will maintain its status as a go-to choice for those seeking style and athleticism in their wardrobe.

Puma sportswear backpack jpg

Other Iconic Vintage Sportswear Brands

Puma, one of the iconic vintage sportswear brands, has been a prominent force in the fashion industry since its establishment in 1948. From their classic suede sneakers to their comfortable tracksuits, Puma has continued to redefine sportswear fashion, making it a staple for athletes and fashion enthusiasts alike.

Think Steven Tyler of Aerosmith prancing around stage in his Puma Clydes whilst also remembering their dominance of the early hip-hop scene in New York. Originally a basketball shoe, a lifestyle equivalent was brought out.

Another iconic vintage sportswear brand that has left an indelible mark in fashion history is Champion. Founded in 1919, Champion has been a pioneer in creating high-quality sportswear that seamlessly blends style and functionality. Retro is the way forward for Champion as opposed to vintage.

Fred Perry is the quintessential English brand of understated style and elegance. From the days of the Mods wearing them as a casual item to its resurgence to a global brand issuing old colour waves and new products that emulate their original and vintage styles from yesteryear.

run dmc jpg
Darryl “D.M.C.” McDaniels of Run DMC still wears Adidas

Famous People Wearing Vintage Retro Sportswear

In recent years, the trend of famous people wearing vintage sportswear has gained significant traction. Celebrities from different industries and backgrounds have been spotted rocking throwback jerseys, athletic hoodies, and retro sneakers. This fusion of fashion and nostalgia has become a hallmark of individual style and a way for these celebrities to pay homage to the iconic pieces of the past.

Brands like Nike, Adidas, and Puma have capitalized on this trend by releasing limited-edition collections and collaborating with famous personalities to create unique, vintage-inspired pieces that resonate with both fashion enthusiasts and sports fans alike. This is not to say they don’t have a high share of the market with proper running shoes, just that they crossed into the fashion purchase too.

One of the key reasons why famous people choose to wear vintage sportswear is its ability to make a statement. By donning iconic pieces from the past, these celebrities can express their individuality, showcase their knowledge of fashion history, and create a sense of nostalgia. Searching out that elusive, hard to find piece of sportswear folklore and wearing it in front of friends is a conversation piece as well as a great achievement.

Additionally, vintage sportswear allows famous individuals to connect with their fans on a personal level, as it reminds them of memorable sports moments or highlights important milestones in their careers. Whether it’s an iconic basketball jersey worn by a famous musician on stage or a throwback track jacket sported by an actor during a casual outing, these vintage pieces become symbols of identity, influence, and cultural significance for both the wearers and their admirers.

vintage 90s shellsuit jpg
A genuine 90’s shellsuit is vintage. Any reproduction is retro

Vintage Or Retro Sportswear?

With the rise of nostalgia in fashion, many people are seeking out unique and one-of-a-kind pieces from the past. Vintage sportswear refers to clothing or accessories that were made in an earlier era, typically from the 1960s to the 1990s. These rare pieces have a certain charm and character that cannot be replicated by trendy modern-day brands. From classic Adidas tracksuits, Fila track tops, Ellesse tennis shorts, to old-school collectible Nike sneakers, vintage sportswear allows individuals to showcase their love for both fashion and sports.

The appeal of vintage sportswear lies in its authenticity and history. Each vintage piece tells a story and represents a certain time in fashion and popular culture. Whether it’s a vintage NBA jersey or a pair of vintage Converse sneakers, these items are not just clothing, but also artefacts of a bygone era.

Owning and wearing vintage sportswear allows individuals to express their personal style and individuality, while also paying homage to the fashion icons and trends of the past. Vintage sportswear is not limited to specific brands or styles – it encompasses a wide range of garments and accessories that cater to diverse tastes and preferences.

The rise of retro fashion now being manufactured by most of the leading sportswear brands has seen them reissue classic items from their back catalogue that are appealing to a new generation of young people. Using retro items to boost sales also increases brand loyalty and will continue to evolve as vintage and retro fashion remains popular.

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Will First MOTs be Delayed to Cut Costs? Is It True? https://www.fastfashionnews.co.uk/will-first-mots-be-delayed-to-cut-costs-is-it-true/ Mon, 20 Nov 2023 20:48:27 +0000 https://www.fastfashionnews.co.uk/?p=10045 This article was originally published at

There have been a number of news reports and a lot of speculation on social media about apparent changes to the MOT test. However, sceptics will know that there are a great number of rumours about the MOT that float about occasionally that turn out to be completely untrue. These include grace periods after the […]

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There have been a number of news reports and a lot of speculation on social media about apparent changes to the MOT test. However, sceptics will know that there are a great number of rumours about the MOT that float about occasionally that turn out to be completely untrue.

These include grace periods after the expiry of the MOT: not true; your spare tyre is checked and can earn you an MOT fail: not true (unless it’s fitted to the wheel); you don’t need to be insured to drive your cat to its MOT test: definitely not true! So what is this new story and is it true or – like the examples above – not?

It’s True! Potentially…

The MOT test was introduced in 1960 to ensure that all the cars on the UK’s roads were being maintained at a certain level of roadworthiness. The initial timeframe was on the vehicle’s tenth anniversary of registration, but the fail rate was so high that this was reduced almost immediately to seven years, and then again and again, until it reached three years: at which point, most cars would pass the test.

And there it has remained since 1967. But government is now in talks to potentially increase it to four years. For now, however, it is still three years, so if your annual MOT is due and you want to keep your vehicle in top condition book MOT online from Elite Direct’s London branch.

Reasons to Increase the MOT Interval

  • Proponents of the plan point firstly to Northern Ireland where the MOT interval has been four years for some time – very successfully, as road safety statistic reflect similar (low) accident rates in Northern Ireland as are found in England, Wales and Scotland.
  • Modern cars are vastly safer than cars in the 1960s. Built with crumple zones that can save lives, viewing cameras to provide excellent visibility, smart technology to diagnose issues and alert the driver to them, and even carefully designed roads that are intuitive to navigate and relatively distraction-free, the three-year MOT seems redundant: cars that are just three years old will have many safety features as standard – and will still be in excellent working order.
  • But the main reason for considering this proposal is that it will save drivers a staggering £100-million (one hundred million pounds) (according to the Independent)to have their car receive its first MOT on its fourth anniversary, rather than on its third anniversary as at present. And in this economy, that is not something to dismiss too frivolously.
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Vans: The Ultimate Skating Brand https://www.fastfashionnews.co.uk/vans-the-ultimate-skating-brand/ Wed, 21 Jun 2023 12:50:57 +0000 https://www.fastfashionnews.co.uk/?p=8823 This article was originally published at

What Are The Origins Of Vans Vans was founded in 1966 by Paul Van Doren, Gordon Lee, Serge Delia and James Van Doren. The company started as the Van Doren Rubber Company and sold shoes directly to customers from their factory in Anaheim, California. The first day of business saw twelve customers purchase shoes made […]

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What Are The Origins Of Vans

Vans was founded in 1966 by Paul Van Doren, Gordon Lee, Serge Delia and James Van Doren. The company started as the Van Doren Rubber Company and sold shoes directly to customers from their factory in Anaheim, California. The first day of business saw twelve customers purchase shoes made that same day and picked up later.

The first product Vans released was the #44 deck shoe, now known as the Authentic. This shoe became popular with skateboarders due to its sticky sole, which provided excellent grip on skateboards. As skateboarding grew in popularity during the 1970s, so did Vans’ sales.

It was in the late 1970s, Vans became big in skateboard fashion. Through their sponsorship deals with well-known professionals such as Tony Alva and Stacy Peralta, they helped promote their brand and products through various competitions around Southern California.

What Was Vans First Products

Their first products were simple canvas skate shoes with a rubber sole that they called the Authentic. These shoes were designed for skateboarders who needed durable, functional and comfortable footwear, built to withstand the demands of their sport.

The Authentic quickly became popular among skateboarders and surfers in Southern California due to its grippy sole and sturdy construction. Vans also introduced other styles, such as the Era, Slip-Ons, Sk8-Hi, and Old Skool, which became staples in skateboarding fashion.

In addition to shoes, Vans also began producing clothing apparel and accessories such as t-shirts, shorts, hoodies, beanies, jeans, jackets, bucket hats and backpacks with their signature logo emblazoned on them. The company’s focus was to create a brand that appealed initially to skaters but has gone on to incorporate all areas of fashion, with streetwear being its principal style.

The Vans Old Skool in classic blue and black colourwave
The Old Skool is available for men, women and kids

When Did Vans Become Big Skateboard Fashion

Vans became prominent in the skateboard fashion scene during the 1970s. Skateboarding was becoming increasingly popular at this time, and Vans shoes were a perfect fit for skaters due to their durable construction and sticky rubber sole. The brand quickly gained popularity among skateboarders and soon became synonymous with the sport.

One of the reasons why Vans became so popular within the skateboarding community was because they listened to what skaters wanted in a shoe. They created specific features such as padded collars for ankle support, reinforced toe caps for durability, and waffle outsoles for better board grip.

As more professional skateboarders began wearing Vans skate shoes during competitions, it helped solidify their place in skate culture. Today, Vans remains one of the most iconic clothing and accessories brands in skateboarding and streetwear fashion cultures.

Who Was The First Celebrity Endorsement

One of the most significant moments in Vans’ history was when they secured their first celebrity endorsement. It happened in the late 1970s when skateboarding was gaining popularity and becoming a mainstream sport. At that time, Vans had already established itself as a brand that catered products to skateboarders and surfers.

The first celebrity to endorse Vans was none other than professional skateboarder Stacy Peralta. He was one of the pioneers of modern skateboarding and an influential figure in the sport’s development during its early years. Peralta wore Vans shoes and collaborated with the company to design his signature shoe model.

Peralta’s endorsement helped establish Vans as a legitimate player in the skateboarding industry and gave them credibility among skaters worldwide. The collaboration between Peralta and Vans paved the way for future partnerships with other pro-skateboarders and celebrities, further solidifying their status as one of the top brands in action sports fashion.

Which Vans Sneaker Is The Most Popular

The popularity of Vans sneakers has been on the rise for years, and it’s no surprise that one of their most popular models is the Old Skool. This classic sneaker features a low-top design with the iconic Vans side stripe and durable canvas upper. The Old Skool has become a staple in skate culture and streetwear fashion, making it a versatile choice for anyone looking to add ultimate comfort and style to their wardrobe.

The Slip-On Pro is another top pick from Vans for those looking for something more modern. This updated version of their classic slip-on features added cushioning and durability for improved performance while maintaining its signature look. With collaborations featuring brands like Supreme and Fear Of God, it’s clear that this sneaker has cemented itself as a must-have in contemporary fashion.

Vans continue to innovate with new designs like the half cab, each season while also staying true to its roots, with the obvious classic styles like the Old Skool and Authentic remaining fan favourites.

Who Owns Vans Now

Vans is currently owned by VF Corporation, a global apparel and footwear company based in the United States. VF Corporation acquired Vans in 2004 for $396 million. Since then, Vans has continued to grow under the umbrella of VF Corporation.

VF Corporation also owns other well-known brands such as The North Face, Timberland, and Dickies. With its acquisition of Vans, VF Corporation expanded its portfolio into the skateboarding and youth culture market.

Despite being owned by a larger corporation, Vans maintains its unique brand identity and continues producing popular products that appeal to skateboarders and fashion enthusiasts alike.

The half cab Vans shoe in yellow with blue stripe
The half cab is as popular as any Vans skate shoes

How Much Do They Earn Annually

According to Forbes’ list of America’s Best Midsize Employers in 2021, Van’s parent company VF Corporation earned $10.5 billion in revenue in the fiscal year ending March 2020. However, it should be noted that this figure represents the entire corporation, including other brands such as Timberland and The North Face.

The exact figures are not publicly available regarding specific earnings for Vans alone. Nonetheless, Vans remain profitable given its continued expansion into new markets and collaborations with high-profile fashion designers like Karl Lagerfeld and Vivienne Westwood.

Conclusion

In conclusion, Vans has come a very long way since its humble beginnings in 1966. From making shoes specifically for skateboarders to becoming a worldwide fashion phenomenon, Vans has established itself as a stylish, cool and functional brand.

The brand’s popularity skyrocketed in the 1980s when it became associated with punk rock music and rebellious youth. Celebrities like Sean Penn helped boost the brand’s image by wearing them on screen in movies like “Fast Times at Ridgemont High.” Today, Vans continues to be popular among skaters, surfers, musicians, and anyone who appreciates comfortable footwear that makes a statement.

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Kickers: 50 Years Of Streetwear Style https://www.fastfashionnews.co.uk/kickers-50-years-of-streetwear-style/ Wed, 31 May 2023 06:14:12 +0000 https://www.fastfashionnews.co.uk/?p=8665 This article was originally published at

The Origin Of Kickers Footwear Kickers is a footwear brand that originated in France in 1970. It was founded by Daniel Raufast, who wanted to create comfortable and stylish shoes. The first pair of Kickers shoes were designed with a unique stitching pattern, which became the signature look for the brand. The name “Kickers” comes […]

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The Origin Of Kickers Footwear

Kickers is a footwear brand that originated in France in 1970. It was founded by Daniel Raufast, who wanted to create comfortable and stylish shoes. The first pair of Kickers shoes were designed with a unique stitching pattern, which became the signature look for the brand.

The name “Kickers” comes from the English word for football players who kick the ball. This name was chosen because Raufast believed his shoes would be perfect for people who played sports or were on their feet all day. The logo of Kickers also features a green and red circle, which represents two halves of a football.

Kickers uses high-quality materials such as leather and suede to make their shoes. They are known for their durable construction and comfortable fit. Over time, they have expanded their product line to include boots, sandals, and other types of footwear. Despite changes in fashion trends over the years, Kickers has remained popular among consumers due to its timeless designs and superior quality.

However, as the brand expanded beyond just football footwear, it kept its iconic name and logo. Today, Kickers produces a wide range of shoes for both men and women in various styles, such as boots and sandals. They still use their recognizable green circle logo on many of their products.

Despite its origins in sports footwear, Kickers has become known for its fashion-forward designs over time. The brand has maintained its reputation for quality while staying up-to-date with current trends. This combination of style and durability is what has made them so popular among consumers all around the world today.

The Materials Used In Kickers

Kickers footwear is known for its durability and longevity. This is primarily due to the materials used in their construction. The uppers of Kickers shoes are typically made from high-quality leather, providing comfort and strength. Leather is a natural material that can withstand wear and tear, making it an ideal choice for footwear.

In addition to leather uppers, Kickers also use rubber soles in their shoes. Rubber is a durable material that offers excellent traction on various surfaces. It also provides cushioning and shock absorption, which makes walking more comfortable.

To ensure the longevity of their products, Kickers uses high-quality stitching techniques when constructing their shoes. They employ skilled craftsmen and women who carefully stitch each component together using strong thread. This attention to detail ensures that the shoes will not fall apart easily and will last for years.

Overall, Kickers’ focus on quality materials has contributed significantly to its success as a brand over the years. By using only top-notch materials like leather and rubber while employing expert craftsmanship during production, they have created a reputation for themselves as makers of reliable footwear built to last.

Colour Waves Available in Kickers

Kickers footwear is known for its iconic design and vibrant colours. The brand offers a wide range of colour options to choose from, making it easy for anyone to find a pair that suits their personal style. From classic black and brown to bold reds and greens, Kickers has something for everyone.

One popular choice among Kickers fans is the classic red colourway. This bright shade adds a pop of colour to any outfit and makes a statement wherever you go. Another favourite is the green option, which offers a more muted tone but still stands out in its own way.

In addition to these bold choices, Kickers offers more subdued colours like navy blue, grey, and beige. These neutral shades are perfect for those who prefer a more understated look or want shoes that can easily be paired with any outfit. No matter your preferred style, there’s sure to be a Kickers shoe that fits the bill!

Soles of Kickers with green and red spots determining which is left and right
Famous for their comfortable fit and colour coded shoes

Difference Between Red And Green

Kickers have always had two tags on the uppers, one is red, and the other is green. This is a simple colour-coding to depict the left and right shoes.

The red tag signifies the left shoe, and the green tag is the right shoe. The soles are also stamped with a red or green dot to aid the consumer in knowing which shoe goes on which foot.’

When Did They Become Popular

Kickers became popular in the late 1970s and early 1980s thanks to their unique design and durability. The brand quickly gained a following among young people looking for comfortable shoes that withstand everyday wear’s rigours. Kickers’ popularity continued throughout the 1990s, as they became a staple of youth culture.

It was the Kick Hi style or the now famous boots that really propelled them into worldwide popularity with the leather tag attached to the laces they became an icon of footwear fashion that has never seemed to wane.

Talking of the leather tag attachment, this was often taken from the boot and worn as an accessory on a belt by the casuals that took over UK fashion in the 80’s. Quite often seen as an emblem of the culture the tags took on a life of their own. This did lead to some retailers removing them from shoes as the more light-fingered kids had a penchant for removing them whilst in the shop.

Kickers became so popular because of their association with music subcultures such as punk, mod and ska. Many musicians and fans wore Kickers on stage or at gigs, helping spread brand awareness. Additionally, Kickers were seen as an affordable alternative to other high-end shoe brands.

During the 80s in the UK, the Kicker was the shoe the casuals chose as it was a smarter version of the usual trainers like the Gazelle or Stan Smith. The colourways that Kickers had seemed to go with any casual outfit as pastels and lighter colours become de riguer for that short period of time.

As time passed, Kickers expanded their product line to include boots, sandals and other types of footwear. However, despite this expansion into new markets, they remained popular among young people in particular. Today, Kickers continue to be worn by those who value comfort and style above all else.

Famous Kicker Wearers

David Bowie, Liam Gallagher and Jarvis Cocker are just a few of the famous faces who have been spotted wearing Kickers. Bowie was known for his eclectic style and often wore the iconic Kick Hi boots on stage during his performances. Meanwhile, Oasis frontman Gallagher was regularly seen sporting a pair of classic black Kickers with his signature parka jacket.

English musician Jarvis Cocker also embraced the Kickers trend in the 90s, pairing them with tailored suits to create a unique look that perfectly embodied Britpop style. Other notable wearers include The Streets’ Mike Skinner and British actor Idris Elba.

Kickers’ popularity among musicians has continued in recent years, with artists such as Skepta and Stormzy incorporating the brand’s footwear into their streetwear-inspired looks. As well as being popular among music stars, Kickers have become a staple in many fashion-conscious individuals’ wardrobes across generations thanks to their timeless design and durability.

Pair of tan leather vintage Kickers
The vintage boots had lots of style and that world famous sole

Sustainability

Kickers is a brand that has been around for over 50 years, and as such, they have had to adapt to the changing times. One of the ways in which they have done this is by prioritizing sustainability. Kickers uses sustainable materials in their footwear, including recycled rubber and leather alternatives made from plant-based materials.

In addition to using sustainable materials, Kickers also takes steps to reduce waste during production. They use cutting-edge technology to minimize material waste and recycle any leftover scraps. This reduces their environmental impact and helps them save money on production costs.

Kickers’ commitment to sustainability isn’t just good for the environment but also for business. Consumers are increasingly concerned about their purchases’ impact on the planet, and companies that prioritize sustainability are more likely to attract these environmentally conscious customers. By investing in sustainable practices, Kickers is ensuring its longevity as a brand while doing its part to protect our planet for future generations.

Who Owns The Kickers Brand Now

Kickers footwear has been a popular choice for many people over the years. The brand was established in 1970 and has since gone through several owners. The Kickers brand is owned by a French company called Royer Group.

Royer Group acquired Kickers in 2007, adding it to its portfolio of footwear brands. The group specializes in designing and manufacturing shoes for men, women, and children. They have more than 60 years of experience in the industry and operate globally.

Since acquiring Kickers, Royer Group has continued to produce stylish yet comfortable, high-quality shoes. They have also expanded the range of products available under the Kickers brand name, including clothing and accessories such as bags and hats. With their expertise in the industry, Royer Group is committed to keeping up with changing trends while maintaining the integrity of this iconic brand.

The Future Of Kickers

Kickers have been a famous footwear brand for decades, showing no signs of slowing down anytime soon. With its focus on sustainability and quality materials, the future of Kickers looks bright. The company continues to innovate and improve upon its designs, ensuring that each new collection is even better than the last.

One area where Kickers is particularly excelling in innovation is their use of sustainable materials. The company has made a commitment to using eco-friendly materials wherever possible, such as recycled rubber soles and organic cotton uppers. This helps reduce waste and ensures that customers can feel good about purchasing products from a brand that cares about the environment.

Another critical factor in the future success of Kickers will be their ability to adapt to changing fashion trends while still maintaining their signature style. The brand has always been known for its classic, timeless designs, but they also introduce new styles and colourways that appeal to younger generations. By striking this balance between tradition and innovation, Kickers is poised for continued success in the years ahead.

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Paul Smith: Still Effortlessly Cool And Sartorially Elegant https://www.fastfashionnews.co.uk/paul-smith-still-effortlessly-cool-and-sartorially-elegant/ Thu, 25 May 2023 08:37:03 +0000 https://www.fastfashionnews.co.uk/?p=8618 This article was originally published at

Who Is Sir Paul Smith Paul Smith was born in Beeston, Nottinghamshire, England, on July 5th, 1946. He grew up in a working-class family and attended the Beeston Fields Secondary School. Despite struggling with dyslexia, he excelled in art classes and developed an interest in fashion. As a teenager, Paul Smith worked at a local […]

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Who Is Sir Paul Smith

Paul Smith was born in Beeston, Nottinghamshire, England, on July 5th, 1946. He grew up in a working-class family and attended the Beeston Fields Secondary School. Despite struggling with dyslexia, he excelled in art classes and developed an interest in fashion.

As a teenager, Paul Smith worked at a local clothing warehouse and gained experience handling fabrics and garments. However, when he met his future wife, Pauline Denyer, he became interested in tailoring. She introduced him to the world of high-end fashion and encouraged him to pursue his passion for design.

After finishing school, Smith had aspirations to become a professional cyclist but suffered an accident that ended those dreams. Instead, he attended a foundation course at the Nottingham College of Art before moving to London to study fashion at the Royal College of Art.

During his time at the Royal College of Art, Smith met his future wife, Pauline Denyer, who would be instrumental in helping him launch his own label. During this time, he began developing his signature style, which combined traditional British tailoring with unexpected colours and patterns.

After completing his mandatory military service, Paul Smith began his career as an apprentice at Lincroft Kilgour on Savile Row. There, he honed his skills as a tailor and learned about the importance of attention to detail. His time on Savile Row would later influence many of his designs and inspire him to create classic yet modern pieces for both men and women.

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Paul Smith’s Love For Cycling

Paul Smith’s love for cycling is well-known and has been a lifelong passion. He was introduced to the sport as a child by his father, who was also an avid cyclist. This early exposure sparked Paul’s interest in the sport, and he continued to cycle throughout his life.

As a designer, Paul Smith has incorporated his love for cycling into many of his collections. His designs often feature elements inspired by cycling culture, such as bright colours and bold graphics. In addition to designing clothing for cyclists, Paul also collaborates with bike companies to create custom bicycles.

Beyond fashion and design, Paul Smith is also involved in promoting cycling as a healthy and sustainable mode of transportation. He has worked with organizations like Sustrans to develop bike-friendly infrastructure in cities worldwide. Through these efforts, he hopes to inspire more people to take up cycling to stay active while reducing their carbon footprint.

Paul Smith’s commitment to cycling reflects his personal interests and his broader philosophy on life. By embracing this simple yet powerful activity, he embodies the values of sustainability, healthiness, and community at the heart of his brand identity. Whether through fashion or activism, he continues to promote these ideals both on and off the road.

Paul Smith

His First Job As A Tailor

Paul Smith’s love for cycling led him to his first job as a tailor. He would often cycle to work and noticed the stylish clothing worn by other cyclists. This sparked an interest in fashion, leading him to apply for a job at a local clothing warehouse.

Starting from the bottom, Paul worked his way up from sweeping floors to becoming head of the menswear department. During this time, he learned about fabrics, patterns, and tailoring techniques – all skills that would later come in handy when creating his own designer collections.

Despite not having any formal training in design or fashion, Paul’s passion and hard work paid off. He soon began designing clothes on the side and selling them at local markets. These early designs caught the attention of boutique owners, who were impressed with his unique style and attention to detail.

Paul Smith’s First Shop

The first shop that Paul Smith opened was in Nottingham in 1970. It was a tiny space, measuring only three metres by three metres, but it marked the beginning of his fashion empire. The shop sold men’s clothing and accessories that were all designed by Paul himself.

Despite its small size, the shop quickly gained popularity among local fashion enthusiasts. Paul’s unique designs and attention to detail set him apart from other designers at the time. His use of bold colours and patterns also helped him stand out in a market dominated by more conservative styles.

Paul continued to expand his business over the years, opening new shops across the UK and around the world. However, he always remembered his roots in Nottingham and still maintains a presence there today with two shops located on Byard Lane.

First Collection

Paul Smith’s first collection debuted in 1976, featuring classic British tailoring with a twist. The collection was inspired by Smith’s travels to India and his love for cycling, which is evident in the bold colours and unique patterns used throughout the pieces. This combination of traditional tailoring with playful details became a signature style for Paul Smith.

The collection included both men’s and women’s clothing, ranging from suits to t shirts to casual wear. One standout piece was a pair of bright green corduroy trousers that became an instant hit among fashion-forward individuals. The use of unexpected colour choices and fabrics set Paul Smith apart from other designers at the time.

Despite being relatively unknown at the time, Paul Smith’s first collection received critical acclaim within the fashion industry. It established him as a designer who could balance tradition with innovation, setting the foundation for his future success in fashion.

Most Popular Garments

Paul Smith is known for his unique and playful designs, which have become popular among fashion enthusiasts worldwide. Among his most popular garments are his signature striped shirts, which feature bold, colourful stripes in various widths and colours. These shirts have become iconic pieces in the Paul Smith collection and are often paired with tailored trousers or denim jeans.

Another favourite among Paul Smith fans is his range of suits, expertly crafted from high-quality materials such as wool and cashmere. The designer’s attention to detail is evident in every aspect of these suits, from the precise tailoring to the carefully chosen buttons and linings. A Paul Smith suit exudes sophistication and style when worn for business or special occasions.

In addition to shirts and suits, the Paul Smith brand offers various accessories that have gained popularity over the years. From shoes and trainers to leather wallets and silk ties adorned with whimsical prints, these accessories add a touch of personality to any outfit. One standout accessory, in particular, is the brand’s signature swirl print scarf – a must-have item for anyone looking to add colour and fun to their wardrobe without sacrificing quality or craftsmanship.

What Materials Does Paul Smith Favour

Paul Smith is known for his love of using high-quality materials in his designs. He often uses natural fibres such as cotton, wool, and silk to create comfortable and stylish garments. In addition to these traditional fabrics, he also incorporates more unconventional materials like leather and denim into his collections.

One material that Paul Smith particularly favours is cashmere. This luxurious fibre is soft, warm, and lightweight, making it perfect for creating cosy sweaters and scarves. He has even created entire collections centred around this premium material.

Another material that Paul Smith frequently uses in his designs is tweed. This classic fabric originated in Scotland and Ireland and features a distinctive pattern made up of small checks or herringbone stripes. Smith has incorporated tweed into everything from suits to jackets to hats, adding a touch of timeless elegance to his creations.

Overall, Paul Smith’s approach to materials can be summed up as eclectic yet refined. He draws inspiration from a wide range of sources but always ensures that the quality of the fabrics he chooses meets his exacting standards.

Celebrity Wearers

Many celebrities, including David Bowie, Johnny Depp, and Daniel Craig, have been spotted wearing Paul Smith’s designs. Bowie was known for his eclectic fashion sense and often wore bold prints from the designer. Depp has also been seen in various pieces from Smith’s collections over the years.

Daniel Craig famously wore a midnight blue tuxedo designed by Paul Smith in the James Bond film “Skyfall.” The sleek and modern design of the tuxedo ideally suited Craig’s portrayal of the iconic spy. Other notable celebrity wearers of his womenswear collections include Kate Moss, Emma Watson, and Naomi Campbell.

Paul Smith’s designs are beloved by many because of their quality craftsmanship and because they exude an effortless coolness that appeals to people across generations. From rock stars to movie stars to models, there is no shortage of famous faces who appreciate what this legendary British designer has to offer.

Paul Smith Stripes 1

Who Owns The Paul Smith Brand

Sir Paul Smith is an iconic British fashion designer who has been in the industry for over five decades. His eponymous brand, Paul Smith, is known worldwide for its classic yet contemporary designs and impeccable quality. The brand has expanded significantly since it was founded in 1970, with numerous shops across the globe.

Regarding ownership, Sir Paul Smith remains the majority shareholder of his brand. However, he sold a minority stake to the private equity firm called Change Capital Partners LLP back in 2004. This move allowed him to expand his business while retaining creative control over his designs.

Despite selling a portion of his company to outside investors, Sir Paul Smith continues to be heavily involved in every aspect of the business. He oversees all design decisions and works closely with his team to ensure that each collection meets his high standards of quality and craftsmanship.

Overall, Paul Smith’s commitment to excellence and innovation has made him one of the most respected figures in fashion today. With a strong focus on sustainability and ethical practices, this iconic brand will likely continue to thrive for many years to come under its current ownership structure.

The Future For The Paul Smith Brand

The Paul Smith brand has been a staple in the fashion industry for over four decades. With its unique and casual blend of classic British tailoring and quirky designs, it has gained a loyal following around the world. However, like any other brand, it needs to adapt to changing times to stay relevant.

One way that Paul Smith is doing this is by focusing on sustainability. The fashion industry is one of the most polluting industries in the world, and consumers are becoming increasingly aware of this fact. To address this issue, Paul Smith has launched its Sustainable Collection made from recycled materials such as plastic bottles and fishing nets. This move not only helps reduce waste but also aligns with consumers’ growing interest in ethical and sustainable products.

Another area where the Paul Smith brand is innovating is through technology. The brand recently launched an augmented reality app that allows customers to see how their clothing will look before they purchase it online or in-store. This feature enhances customer experience while also providing valuable data for the company on what styles and colours are popular among shoppers.

Paul Smith’s ability to adapt to changing designer trends while staying true to its core values makes it well-positioned for continued success in the future. As long as it continues to prioritize sustainability and invests in innovative technologies that enhance customer experience, there’s no doubt that we’ll be seeing more exciting things from this iconic British label soon!

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Lyle & Scott: From Knitwear To Streetwear https://www.fastfashionnews.co.uk/lyle-scott-from-knitwear-to-streetwear/ Wed, 24 May 2023 12:23:16 +0000 https://www.fastfashionnews.co.uk/?p=8609 This article was originally published at

Who Founded Lyle & Scott William Lyle and Walter Scott founded Lyle & Scott in 1874 in Hawick, Scotland. The two were knitwear manufacturers who came together to form a company that specialized in high-quality underwear. Their aim was combining expert craftsmanship to produce garments that were both functional and stylish. Lyle & Scott quickly […]

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Who Founded Lyle & Scott

William Lyle and Walter Scott founded Lyle & Scott in 1874 in Hawick, Scotland. The two were knitwear manufacturers who came together to form a company that specialized in high-quality underwear. Their aim was combining expert craftsmanship to produce garments that were both functional and stylish.

Lyle & Scott quickly gained popularity for their superior craftsmanship and attention to detail. They soon expanded their product line beyond underwear to include sweaters, cardigans, and produced premium knitwear items. By the early 1900s, the brand had become synonymous with quality Scottish knitwear.

Over the years, Lyle & Scott has continued to innovate while staying true to its roots. Today, the brand is known for its classic designs with modern twists and its use of premium materials such as merino wool and cashmere. Despite evolving over time, Lyle & Scott remains committed to producing timeless style pieces that will stand the test of time.

The Lyle & Scott Logo

The iconic golden eagle logo of Lyle & Scott is recognized worldwide as a symbol of quality and style. The logo was first introduced in the 1960s, replacing the original “Eagle” emblem that had been used since the company’s inception. The new design featured a more detailed representation of an eagle with outstretched wings, perched atop the brand name.

The choice to use an eagle as their emblem was not arbitrary; it has long been associated with strength, freedom, and power. These are values that Lyle & Scott strive to embody in their products and branding. The addition of gold colouring further emphasizes the premium nature of their garments.

Over time, subtle changes have been made to the logo while still maintaining its core elements. For example, in recent years, a border has been added around the emblem for greater visibility on small-scale applications such as labels or buttons. Despite these refinements, however, the overall look remains instantly recognizable as Lyle & Scott.

As one of Britain’s most enduring fashion brands, Lyle & Scott continues to attract customers who appreciate classic designs with modern sensibilities. Their iconic golden eagle logo serves as both a nod to tradition and a statement about quality craftsmanship – qualities that continue to be at the heart of everything they do today.


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The First Lyle & Scott Garment Made

The first Lyle & Scott garment made was a simple knitted undershirt. It was created in Hawick, Scotland by William Lyle and Walter Scott in 1874. The undershirt was made using the finest quality wool and had a distinctive diamond pattern on the front.

This initial success led to the creation of other knitwear products such as sweaters and cardigans. As demand grew, Lyle & Scott expanded their product range to include polo shirts, jackets, trousers, sneakers and accessories.

Despite this expansion into different types of clothing, knitwear has remained at the heart of Lyle & Scott’s brand identity. Today they continue to produce high-quality knitwear garments that are recognized around the world for their timeless style and durability.

Which Materials Are Used By Lyle & Scott

Lyle & Scott has garnered a reputation for using high-quality materials in their garments, ensuring that they are both durable and comfortable. One of the most commonly used materials is cotton, which is often blended with other fabrics to create a unique texture or finish. The brand also uses wool and cashmere in many of their products, particularly in their knitwear range.

In addition to natural fibres, Lyle & Scott also incorporates synthetic materials such as polyester into some of their designs. This allows for greater flexibility and durability in certain pieces of clothing, such as jackets or sportswear. However, the brand maintains a focus on sustainability by using recycled polyester whenever possible.

Another key material used by Lyle & Scott is leather. While not as prevalent as cotton or wool, leather can be found in some of the brand’s accessories such as belts and wallets. They source all leather from suppliers who meet strict ethical standards regarding animal welfare.

Overall, Lyle & Scott places great importance on selecting quality materials that align with their commitment to sustainability and ethical practices while still producing stylish clothing that customers enjoy wearing.

What Other Products Do Lyle & Scott Make

Lyle & Scott is a renowned brand of modern clothing steeped in history that offers a wide range of products. Apart from their classic knitwear and golfing knitwear, they also produce shirts, polo shirts, jackets, trousers, shoes and accessories such as caps and bags. Their clothing line for men is especially popular due to its original, contemporary designs.

In addition to their regular clothing line, Lyle & Scott has also introduced a golf collection that includes polo shirts, jumpers and jackets specifically designed for the sport. The golf range features moisture-wicking fabric technology that helps keep the golfer cool and dry during play.

Another product category offered by Lyle & Scott is footwear. They offer a variety of shoes including trainers, loafers and boots made with high-quality materials such as leather or suede. Their shoe collection complements their streetwear clothing line perfectly making it easy for customers to create complete outfits in one place without having to look elsewhere.

Overall, Lyle & Scott’s diverse product offerings cater to different needs while maintaining quality standards across all categories. Whether you’re looking for casual wear or something more formal like dress shoes or blazers – there’s something for everyone in this iconic brand’s line-up!

Famous Wearers Of Lyle & Scott

David Beckham, a former professional footballer and fashion icon, has been spotted wearing Lyle & Scott on numerous occasions. He often pairs the brand’s classic polo shirts with tailored trousers or jeans for a sophisticated yet casual look.

Another famous wearer of Lyle & Scott is actor Ryan Gosling. Known for his impeccable style both on and off screen, Gosling has been seen sporting the brand’s iconic knitwear in various colours and patterns.

British musician Liam Gallagher is also a fan of Lyle & Scott. The former Oasis frontman often incorporates the brand’s signature polo shirts into his stage outfits, pairing them with leather jackets and sunglasses for an edgy rock ‘n’ roll vibe.

It’s clear that Lyle & Scott has attracted some high-profile fans over the years. From sports stars to actors to musicians, it seems that anyone can appreciate the timeless style and quality craftsmanship and reputation of this iconic Scottish brand.

The timeless style of Lyle & Scott that embodies expert craftsmanship and considered design
The timeless style of Lyle & Scott that embodies expert craftsmanship and considered design

Lyle & Scott Sporting Endorsements

Lyle & Scott has a rich history of sporting endorsements, with many famous athletes and teams choosing to wear their iconic eagle logo. One notable example is the Scottish rugby team, who have worn Lyle & Scott knitwear during international matches. The partnership between Lyle & Scott and Scottish Rugby began in 2013 and continues to this day.

Another well-known athlete who has endorsed Lyle & Scott is golfer Martin Kaymer. In 2014, Kaymer wore a specially designed Lyle & Scott sweater during his winning round at the US Open. The sweater featured a unique tartan pattern inspired by Kaymer’s German heritage.

The Future Of Lyle & Scott

Lyle & Scott has been a staple in the fashion industry for over 140 years, and its future looks bright. The brand has continued to evolve and adapt to modern clothing trends while staying true to its Scottish heritage.

One area where Lyle & Scott is focusing on for the future is sustainability. The brand recognizes the importance of reducing its environmental impact and is taking steps towards its manufacturing experience becoming more eco-friendly. This includes using organic cotton in their clothing and implementing sustainable practices in their manufacturing processes.

Another aspect that Lyle & Scott is looking towards for the future is innovation. They are constantly exploring new materials and technologies to improve their products’ quality, durability, and comfort. This dedication to innovation ensures that they will continue producing high-quality garments that meet customers’ needs well into the future.

Overall, Lyle & Scott’s commitment to sustainability, innovation, and maintaining its heritage puts it in a strong position for success moving forward. As long as they continue adapting with changing times while staying true to their roots, there’s no doubt that this iconic Scottish clothing brand’s reputation will remain relevant for generations to come.

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How Under Armour Changed the Game https://www.fastfashionnews.co.uk/how-under-armour-changed-the-game/ Tue, 23 May 2023 10:05:55 +0000 https://www.fastfashionnews.co.uk/?p=8555 This article was originally published at

When you think of leading sportswear brands you tend to be lead towards the well established giants like Adidas and Puma who have been around forever and then there is the corporate behemoth that is the relative newcomer, Nike and it’s huge endorsement and streetwear style that have ruled the world of sport for a […]

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When you think of leading sportswear brands you tend to be lead towards the well established giants like Adidas and Puma who have been around forever and then there is the corporate behemoth that is the relative newcomer, Nike and it’s huge endorsement and streetwear style that have ruled the world of sport for a long time.

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However if we are looking at the new and fresh brands that have upset the status quo, then none more than Under Armour and its meteoric rise from 1996 to today and they can really shout out loud as the new kids on the block who have literally changed the game.


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Who Founded Under Armour

Kevin Plank founded Under Armour in 1996 while he was a student at the University of Maryland. He noticed that his T shirt would become heavy and uncomfortable with sweat during football practice, so he set out to create a better athletic t shirt that would keep athletes dry and comfortable.

Plank started by selling the shirts from his car boot and eventually expanded into other types of athletic apparel. His early success came from partnerships with college football teams, including Georgia Tech, which helped spread awareness of the brand among athletes.

Today, Under Armour is one of the largest sports clothing brands in the world, with products ranging from shoes to accessories. Despite facing competition from larger companies like Nike and Adidas, Under Armour has maintained its focus on delivering performance, innovation and technology to stay ahead in the market.

Where Did Under Armour Get Its Name

The inspiration for the brand’s name came from Plank’s experience as a football player at the University of Maryland. During his time on the field, he noticed from body heat that his cotton t-shirts would become soaked with sweat and heavy during games. This led him to develop a moisture-wicking fabric that would keep athletes dry and comfortable.

The name “Under Armour” reflects this focus on performance-enhancing apparel. According to Plank, he chose “Armour” because it evokes feelings of strength and protection, while “Under” represents the company’s mission to create innovative products that go beneath an athlete’s uniform.

Since its founding, Under Armour has expanded beyond just athletic wear and now offers clothing for everyday wear as well. However, its commitment to creating high-performance gear remains at the core of its brand identity.

Close up of a baseball from an Under Armour sponsorship commercial
The brand and its performance apparel are completely changing the way athletes dress

What Was The First Under Armour Garment

The first Under Armour garment was created in 1996, and it was a shirt. The idea for the shirt came to him after noticing that his cotton t-shirts would be heavy and uncomfortable during game time, so he created a moisture-wicking fabric that could keep athletes dry and comfortable.

Plank’s solution was a form-fitting shirt made from synthetic fibres that wicked away sweat from the skin and kept it on the fabric’s surface, where it could evaporate quickly. The shirt also had compression properties that helped reduce muscle fatigue and improve performance. This innovation revolutionized athletic apparel and established Under Armour’s success.

The first Under Armour garment was called the “HeatGear” shirt, which is still one of their most popular products today. Since then, Under Armour has expanded its product line to include footwear, accessories, and clothing for men, women, and children. However, it all started with Plank’s vision for performance solutions in better-managing sweat during intense physical activity.

What Is The Most Popular Under Armour Item Of Clothing

The most popular Under Armour item of clothing is undoubtedly the HeatGear compression shirt. This lightweight, form-fitting shirt is made from a blend of polyester and elastane, which gives it excellent stretch and moisture-wicking properties. The HeatGear performance apparel technology helps to keep athletes body heat cool and dry during intense workouts or games.

The design of the HeatGear compression shirt has been refined over the years to provide maximum comfort and performance for athletes. It features flatlock seams that reduce chafing and irritation and a four-way stretch construction that allows for greater mobility in any direction. The UPF 30+ sun protection also makes it an ideal choice for outdoor activities.

Its undeniable advantage sets the HeatGear compression shirt apart from other athletic shirts on the market. It can be worn as a base layer under other clothing or as a standalone top. Its sleek design makes it suitable for casual wear outside of sports settings, making it a favourite among fitness enthusiasts everywhere.


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Which Materials Does It Use

Under Armour is known for using high-quality materials in its products. One of the most commonly used materials is polyester, which is often blended with other fibres to create a range of fabrics with different properties. Polyester is lightweight, durable and quick-drying, making it an ideal choice for sportswear.

Another material Under Armour uses in many of its products are elastane, spandex or Lycra. This synthetic fibre provides stretch and flexibility to garments, allowing them to move with the wearer’s body without losing their shape. Elastane can be found in everything from compression shorts to running tights.

In addition to these two primary materials, Under Armour also incorporates other innovative fabrics into its performance apparel. For example, some items feature HeatGear technology which wicks sweat away from the skin and helps regulate body temperature during exercise. Others incorporate ColdGear technology which keeps athletes warm in cold weather by trapping heat close to the body while remaining breathable.

What Kind Of Technology Makes Under Armour

Under Armour is known for its innovative use of technology in their clothing. One of the key materials they use is HeatGear, a lightweight and breathable fabric that wicks away moisture from the skin to keep athletes cool and dry during intense workouts. This material also has anti-odour properties, making it ideal for long-term wear.

Another popular technology Under Armour uses is ColdGear, designed to keep athletes warm in cold weather conditions. This material uses a dual-layer construction that traps heat inside, allowing sweat to escape and gave athletes comfortable and dry clothing even when temperatures drop.

In addition to these proprietary materials, Under Armour also incorporates advanced manufacturing techniques into its products. For example, many garments feature seamless construction using 3D knitting machines, resulting in a more comfortable fit with fewer seams that can cause irritation or chafing.

Overall, Under Armour’s commitment to innovation and technology has helped them become one of the leading brands in athletic apparel today.

Is Under Armour a good brand?

Yes, Under Armour is generally considered a good brand for quality, customer services and positive impacts on performance. They produce high-quality products that are designed to perform well in intense physical activities. They have been around for over two decades and have a great reputation among athletes and sportswear enthusiasts.

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Under Armour And Its Endorsements

Since its inception the brand has attracted sporting endorsements from athletes such as Jordan Speith and Rory McIlroy from golf, the enigmatic Tom Brady and Randall Cobb from American Football and two-time Wimbledon winner, Sir Andrew Murray. Lets not forget that they also have acquired the services of the magnificent Stephen Curry from the world of basketball.

That has been a steady influence in the growth of Under Armour but their affiliation with the NFL and MLB in supplying all on-field uniforms for the officials as well as being the official supplier of uniforms for the US speed skating team at the 2014 Winter Olympics has seen their public persona increase at a much higher rate than almost all of its sportswear competitors.

An Under Armour basketball shoe
They are completely changing the game in sportswear performance solutions

The Future Of Under Armour

Under Armour has been steadily expanding its product line, and this trend will likely continue. The company has already introduced a range of products beyond athletic wear, and athleisure wear, such as footwear and accessories. In addition, Under Armour has also entered into partnerships with other brands to incorporate their technology into their products.

One area where Under Armour is likely to focus on in the future is sustainability. As consumers become more environmentally conscious, there will be greater demand for eco-friendly products. Under Armour has already taken steps towards sustainability by using recycled materials in some of its products. However, it can do more by exploring new ways to reduce waste and carbon emissions.

Another critical aspect of Under Armour’s future success will be its ability to adapt to changing consumer preferences and trends. With competition from other sports apparel brands like Nike and Adidas, Under Armour’s brand vision needs to stay ahead of the curve when it comes to design innovation and marketing strategies.

By keeping a close eye on emerging trends in fashion and fitness culture, while maintaining its commitment to quality performance gear, Under Armour can continue growing as a brand that resonates with athletes worldwide.

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Farah: A Century Of Fashion https://www.fastfashionnews.co.uk/farah-a-century-of-fashion/ Mon, 15 May 2023 13:52:20 +0000 https://www.fastfashionnews.co.uk/?p=8446 This article was originally published at

The Formation Of Farah Clothing Farah Clothing was founded in 1920 by Mansour Farah. The company started as a small family business producing workwear for the local community. However, it quickly gained popularity due to its high-quality garments and affordable prices. In the early years, Farah Clothing focused on producing practical clothing such as overalls […]

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The Formation Of Farah Clothing

Farah Clothing was founded in 1920 by Mansour Farah. The company started as a small family business producing workwear for the local community. However, it quickly gained popularity due to its high-quality garments and affordable prices.

In the early years, Farah Clothing focused on producing practical clothing such as overalls and jackets for workers in factories and mines. As demand grew, the company expanded its range of products to include trousers, shirts, and other casual wear items.

Early Garments

Early on, Farah Clothing began producing workwear garments in the 1920s. These early pieces were made to withstand strenuous physical labour and were often worn by blue-collar workers. The brand focused on durable materials and practical designs that could handle heavy use.

As time went on, Farah started experimenting with different styles and fabrics. In the 1950s, they introduced a line of casual trousers that became an instant hit. These trousers were comfortable and stylish and made from lightweight cotton twill – perfect for everyday wear.

By the 1960s, Farah had become a household name in Britain thanks to their popular trousers. They continued to expand their offerings with new styles like corduroy pants and denim jeans. As more people discovered the comfort and quality of Farah clothing, it became clear that this was much more than just a workwear brand – it was a fashion icon in its own right.

One of Farah's most iconic products was the "frog mouth" trouser
One of Farah’s most iconic products was the “frog mouth” trouser

The First Farah Trouser

One of the key milestones in the history of Farah Clothing was the launch of its first trouser design in 1945. This iconic piece featured a slim-fit cut with tapered legs and became an instant hit among young men looking for stylish yet comfortable clothing options. The success of this design paved the way for future innovations from Farah Clothing that would cement its reputation as a leading fashion brand.

That is when the Farah brand became famous for its trousers, and it all started with the creation of this first Farah trouser. He designed slim-fitting trousers made from durable fabric that was comfortable to wear.

The design featured a flat front with no pleats, which gave it a sleek appearance. It also had slanted pockets at the hips and two welt pockets at the back.

One of the unique features of the first Farah trouser was its use of twill fabric. This type of material is woven in such a way that it creates diagonal lines on the surface, giving it a distinctive texture. The twill used by Farah was exceptionally sturdy and could withstand heavy wear without losing its shape or colour. As word spread about these high-quality trousers, demand snowballed, adding many more designs to their collection over time.

When Did Farah Become A Fashion Brand

Farah became a fashion brand in the 1970s when their trousers gained popularity among British youth subcultures. Mods, skinheads, and casuals embraced the brand’s sleek and slim-fitting designs.

During this time, Farah expanded its range to include other clothing items such as shirts, polo shirts, t shirts, hoodies, shorts, coats and jackets. They also began to experiment with different fabrics and patterns while maintaining their signature style.

As the years went on, Farah continued evolving with the times while staying true to its roots. Today, it remains a popular choice for those looking for stylish yet affordable clothing options.

Who Wore Farah Trousers

Farah trousers became popular among the youth culture in the UK during the 1970s. They were often worn by mods, skinheads, and suede-heads who appreciated their slim fit and sharp style. The brand quickly gained a reputation for being fashionable and affordable.

In the 1980s, British subcultures such as mods and skinheads adopted Farah clothing as part of their uniform. Bands like The Jam and Madness often wore Farah shirts and trousers on stage, further solidifying the brand’s place in youth culture.

In addition to their popularity with subcultures, Farah trousers also became a staple of casual wear for men across Britain. Their timeless design made them suitable for any occasion, whether it be a night out or simply running errands on the weekend. Farah is still known today as an iconic British brand that represents classic menswear.

Over time, many famous faces have been spotted wearing Farah clothing, including musicians such as Paul Weller from The Jam and Liam Gallagher from Oasis. Additionally, actors like Michael Caine and Jude Law have been seen sporting Farah garments both on-screen and off. This celebrity endorsement only helped to cement the brand’s status as a fashion icon in its own right.

A pile of Farah shirts neatly stacked showing the famous logo
Farah is a staple of classic men’s clothing

Other Famous Farah Wearers

James Dean was one of the first famous Farah wearers, sporting the brand’s iconic slim-fit trousers in his films throughout the 1950s. His rebellious image and style helped to cement Farah as a fashion staple for young men seeking a more daring look.

Today, celebrities such as Pharrell Williams and David Beckham have been spotted wearing Farah clothing both on and off stage. The brand has also collaborated with contemporary designers like Palace Skateboards to create limited edition collections that appeal to younger audiences while still maintaining its classic aesthetic.

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Is Farah a good clothing brand?

Farah is a popular clothing brand in the UK and Europe that offers a wide range of quality menswear and accessories, considered reliable and fashionable, with a wide range of styles. But for a fashion label over 100 years old, there’s not many reviews out, and what there is seems not very complementary.

But to me it strikes as a company more focused on stores than online. I suspect that they haven’t even got automated reviews set up so none of the happy customers are prompted to leave the good reviews. So I think this is a marketing fault more than an indication of the brand, but the reviews complaining about quality, small sizing, returns policy, and poor customer service are still a concern. For the price point, I’d be tempted to go to Ted Baker instead.


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What Next For Farah

Farah Clothing has come a long way since its inception in the early 1920s. The brand’s focus on quality and style has made it popular among fashion enthusiasts worldwide. However, with changing trends and consumer preferences, Farah must adapt to stay relevant.

One of the ways Farah is looking to evolve is by exploring sustainable materials and production methods. With growing concerns about the impact of fast fashion on the environment, many consumers are turning towards eco-friendly options. By incorporating sustainable practices into its manufacturing process, Farah can appeal to this segment of conscious buyers.

Another area where Farah could expand is through collaborations with other brands or designers. Many fashion houses have successfully partnered with celebrities or established labels to create limited-edition collections that generate buzz and attract new customers. By teaming up with like-minded companies or individuals, Farah can tap into new audiences while staying true to its core values.

In today’s ever-changing landscape of fashion trends and consumer expectations, brands like Farah Clothing need to remain innovative and adaptable and maintain sight of what made them successful in the first place – quality garments that stand out from the crowd.

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ellesse: Retro Streetwear’s Forgotten Brand https://www.fastfashionnews.co.uk/ellesse-retro-streetwears-forgotten-brand/ Thu, 11 May 2023 14:37:03 +0000 https://www.fastfashionnews.co.uk/?p=8354 This article was originally published at

Who Founded Ellesse Leonardo Servadio, an Italian tailor, founded ellesse in 1959. He was born in Perugia, Italy and started his career as a tailor at the age of fourteen. After working for several years in the fashion industry, he decided to create his own sportswear brand that would combine style and functionality. Servadio named […]

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Who Founded Ellesse

Leonardo Servadio, an Italian tailor, founded ellesse in 1959. He was born in Perugia, Italy and started his career as a tailor at the age of fourteen. After working for several years in the fashion industry, he decided to create his own sportswear brand that would combine style and functionality.

Servadio named the brand ellesse after his initials “L.S.”, which are pronounced phonetically in Italian as “elle-esse”. Servadio himself also designs the logo of ellesse. It consists of two semi-circles representing tennis balls and a knot symbolising the net.

At first, ellesse produced skiwear but later expanded into other sports such as tennis, football and basketball. The brand became popular among athletes due to its high-quality fabrics and innovative designs. Today, Ellesse is known worldwide for its stylish sportswear that combines retro flair with modern trends.

Who Designed The Iconic Logo

The iconic logo of ellesse was designed by Leonardo Servadio, the brand’s founder. The design features a semi-pictorial representation of half tennis balls with two ski tips crossed over them, symbolising the company’s commitment to both sports. The logo has become synonymous with the brand and is instantly recognisable worldwide.

Servadio created the logo as part of his vision for ellesse to be a fusion between sportswear and fashion. He wanted a logo reflecting this blend while being simple enough to be easily identifiable. Servadio’s inspiration came from his love for skiing and tennis, both popular sports at the time.

Over time, the ellesse logo has undergone minor modifications but has remained true to its original design concept. Today it is one of the most recognisable logos in sportswear history and continues to represent excellence in style and performance. The simplicity yet boldness of its design ensures that it will remain an iconic symbol for years to come.

What Was ellesse First Product

Ellesse was founded by Leonardo Servadio, an Italian tailor passionate about skiing. The brand’s first product was a ski pant that featured stretchy fabric and a padded waistband for comfort. This innovative design quickly gained popularity among skiers and helped to establish Ellesse as a high-quality sportswear brand.

The success of the ski pant led ellesse to expand its product line into other sports, including tennis. In fact, the brand became synonymous with tennis during the 1970s and 1980s thanks to its sponsorship of some of the world’s top players like Boris Becker and Chris Evert. ellesse’s tennis apparel was known for its bold colours, retro styling, and high-performance fabrics.

Despite branching out into other sports over the years, ellesse has always remembered its roots in skiing. Today, you can still find skiwear from the brand that features modern materials like Gore-Tex and Thinsulate insulation while staying true to Servadio’s original vision of creating comfortable yet stylish clothing for athletes.

Man wearing an Ellesse track jacket
From t shirts to track jackets The ellesse brand continues to grow

When Did It Become A Tennis Brand

The brand started as a skiwear manufacturer and quickly gained popularity among the skiing community. However, it was in the 1970s that ellesse became associated with tennis.

In 1975, ellesse sponsored the Davis Cup, one of men’s tennis’s most prestigious team competitions. This sponsorship marked the beginning of ellesse’s relationship with tennis and paved the way for future collaborations with some of the biggest names in the sport.

One of those collaborations was with Chris Evert, who was one of the top female players during her career. In 1979, Evert signed a five-year deal to wear ellesse’s clothing on the court. Her endorsement helped solidify ellesse’s position as a leading tennis brand and led to other high-profile partnerships.

Famous Endorsements For ellesse

Ellesse has been endorsed by several famous athletes over the years, making it a popular brand in the sports industry. One of its most notable endorsements was by tennis legend Chris Evert in the 1970s. Evert wore ellesse clothing during her matches and helped to establish the brand as a leading tennis apparel company.

Another famous athlete who endorsed ellesse was Boris Becker, who won his first Wimbledon title wearing Ellesse clothing in 1985. Becker continued to wear ellesse throughout his career and even had a signature line with the brand. His endorsement helped to solidify ellesse’s reputation as one of the top tennis brands in the world.

More recently, British boxer Anthony Joshua became an ambassador for ellesse in 2018. Joshua is known for his stylish fashion sense inside and outside of the ring, making him a perfect fit for representing ellesse’s clothing line’s sleek and trendy designs. With these high-profile endorsements under its belt, it’s no wonder that ellesse remains a beloved brand among athletes and fashion enthusiasts alike.

How Much Do ellesse Sell

Ellesse is a popular brand that offers a wide range of streetwear and sports clothing and accessories. The price range for ellesse products varies depending on the type of item you are looking to purchase. For instance, their t-shirts can cost anywhere from £30 to £60, while their jackets can be priced between £80 and £200.

The prices for ellesse products also depend on where you shop. If you buy directly from the company’s website or flagship stores, you may end up paying more than if you were to purchase from a third-party retailer. However, keep in mind that buying directly from the source guarantees authenticity and quality.

Despite varying prices, many people are willing to pay top dollar for ellesse clothing due to its reputation as a high-quality brand with stylish designs. Additionally, some limited edition items or collaborations with other brands may come at an even higher cost due to their exclusivity and rarity.

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Is ellesse a good brand?

Yes, any perceived dwindling popularity is no reflection of the retro brands quality of designs of materials used. All Italian brands are well known for the strength of manufacturing, and ellesse has never been any different. Nike and Adidas may have cornered the sportswear endorsements to dominate the market, but ellesse deserve their place too.

The Most Popular ellesse Item Of Clothing

Ellesse is a brand that has been around for over half a century. Over the years, it has produced some of the most popular clothing items in sports and fashion. However, one item stands out as the most popular ellesse product – their track jackets.

The ellesse track jacket first gained popularity in the 1980s when it was worn by tennis players such as Boris Becker and Chris Evert. The iconic design featured contrasting stripes on the sleeves and bold branding on the chest. It quickly became a staple item for athletes and fans alike.

Today, ellesse’s track jackets are still highly sought after. They have evolved to include new materials and designs while still retaining their classic look. From retro-inspired pieces to modern takes on the original design, there is an ellesse track jacket for everyone.

As we move into a new era of sportswear fashion, it’s clear that ellesse’s track jackets will continue to be a fan favourite. With their timeless style and high-quality construction, they will remain at the forefront of athletic apparel for years to come.

Ellesse One of the worlds most recognisable logos
One of the worlds most recognisable logos

The Future Of ellesse

Ellesse has been making a comeback in recent years, with the brand focusing on its heritage and retro designs. The future of ellesse seems to be bright as it continues to appeal to younger generations and those who remember the brand from their youth.

One way that ellesse is staying relevant is by collaborating with other brands and designers. For example, they have partnered with streetwear label Hypebeast for a collection that combines classic ellesse styles with modern trends. This strategy helps keep the brand fresh while still honouring its history.

Another aspect of the future of ellesse is sustainability. As consumers become more conscious about their environmental impact, many brands are taking steps towards creating eco-friendly products. Ellesse has already made strides in this area by using recycled materials in some clothing items, such as jackets made from recycled plastic bottles.

Ellesse will likely continue to balance its vintage roots with modern trends and sustainability efforts as it moves forward. With collaborations and innovative materials, there’s no telling what exciting new products we can expect from this iconic sportswear brand in the coming years.

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The Timeless Elegance Of Ben Sherman https://www.fastfashionnews.co.uk/the-timeless-elegance-of-ben-sherman/ Thu, 11 May 2023 13:18:19 +0000 https://www.fastfashionnews.co.uk/?p=8343 This article was originally published at

It is believed that every wardrobe at some time or another has had a button-down shirt hang in it and most of those garments would have been in someway related to the timeless elegance of the original mod brand, Ben Sherman and his now iconic shirts. That said, the man has been a bit of […]

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It is believed that every wardrobe at some time or another has had a button-down shirt hang in it and most of those garments would have been in someway related to the timeless elegance of the original mod brand, Ben Sherman and his now iconic shirts.

That said, the man has been a bit of a mystery over the years and has often shied away from the spotlight whilst his button-down shirts, Harrington jackets, bomber jackets, classic t shirt,,  signature target t shirt, knitwear and hand made shoes haven’t.

Rich, famous, poor and everyday folk have been adorned in an item made by Ben Sherman at some point and its the classic details and effortless class that has seen his clothing, especially the shirts remain one of the most popular and stylish items of clothing in the last 60 years.

Here we discover who, what, where, when and why this clothing brand has retained its integrity and power to dress all types of people and continues to do so.


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Who Was Ben Sherman

Ben Sherman was a British fashion designer who is best known for his iconic clothing brand that bears his name. Born under the name Arthur Benjamin Sugarman in Brighton, England, in 1925, he grew up during the Great Depression and served in World War II before pursuing a career in fashion.

He emigrated to the USA in 1946, where he met and married a Californian girl whose father was in the textiles and fashion industry. Here, he gained his knowledge and passion for clothing. And on his return to the UK in 1963, he set up his first company from a factory on Bedford Square in Brighton.

In 1963, Ben Sherman designed his first item of clothing – the classic button-down shirt with a signature back pleat. The button-down shirt was not a new concept, but one Ben had seen on the rise in the States as oxford shirts, with designers like the Brooks Brothers being purveyors of this sartorial piece of clothing royalty.

It quickly gained popularity among young people at the time and became a symbol of the growing mod subculture. The shirt’s success led to the launch of his eponymous label, which expanded into other men’s wear items such as suits, jackets, and accessories.

Sherman lived most of his life in London, where he continued to design clothes until his death in 1987. Despite facing financial difficulties throughout much of his career, he remained committed to creating high-quality garments that were both fashionable and functional. Today, Ben Sherman is remembered for his contributions to men’s fashion and his perseverance and dedication to craftsmanship.

A Mod driving a scooter
Ben Sherman gained popularity in the mod movement of the sixties

What Was His First Item Of Clothing Made

Ben Sherman’s first item of clothing was, of course, a button-down shirt. It was designed with a slim fit and featured the iconic button-down collar that would become synonymous with the brand. The shirt was made from high-quality materials and had intricate detailing, such as button contrast stitching.

The design of this shirt quickly gained popularity in the 1960s among British Mods, who were known for their fashion-forward style. They appreciated Ben Sherman’s designs’ attention to detail and quality craftsmanship, making them a staple in their wardrobes.

Despite its initial success, it was in the 1990s that Ben Sherman experienced a resurgence in popularity thanks to Britpop bands like Oasis and Blur wearing his shirts on stage.

This exposure helped introduce the fashion label to a new generation of fashion-conscious consumers who embraced its timeless style and continued to make it one of Britain’s most beloved brands today.

When Was It Popular

During the 1960s, Ben Sherman’s signature button-up shirt became a staple in the mod subculture. The slim-fit design and bold patterns appealed to young men looking for a fresh take on traditional menswear. As the mod movement gained popularity, so did the shirts.

By the 1970s, Ben Sherman had become an established brand in Britain and was worn by musicians such as The Jam and The Specials. It wasn’t just mods sporting his designs anymore; punk rockers also embraced the brand’s edgy aesthetic. The popularity continued throughout this decade and into the 1980s.

Although there was a decline in interest during the 1990s, with grunge fashion dominating mainstream culture, there has been a resurgence of interest in recent years in the mod movement. With vintage styles becoming more popular among younger generations, many have rediscovered Ben Sherman’s iconic designs from decades past.

Today, his clothing can be seen on celebrities like David Beckham and Harry Styles, proving that his legacy continues to live on.

Famous People Wearing Ben Sherman

Over the years, many famous musicians and celebrities have been spotted wearing Ben Sherman clothes, including The Beatles, David Bowie, Oasis, and Blur. His designs were particularly popular among fans of Britpop music in the 1990s when they experienced a resurgence in popularity. Today, Ben Sherman remains an influential figure in British fashion history. His legacy continues through his brand’s modern collections that still feature classic designs inspired by its founder’s original creations.

British musician Paul Weller was one of the most iconic figures to wear Ben Sherman. He first wore a Ben Sherman shirt on stage in 1977 and, since then, has become synonymous with the brand. His love for the brand even led him to collaborate with them on a collection in 2008.

Another famous fan of Ben Sherman is actor Steve McQueen. Known for his effortless style, he often wore their classic button-down shirts both on and off-screen. His affinity for the brand helped solidify its reputation as a go-to choice for stylish men.

In recent years, younger celebrities such as Harry Styles and Justin Timberlake have been spotted wearing Ben Sherman clothing, bringing renewed attention to the brand among a new generation of fans. With its timeless designs and quality craftsmanship, it’s no surprise that so many influential people continue to choose Ben Sherman as their go-to fashion label.


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Re-Emergence Of Ben Sherman

Ben Sherman experienced a re-emergence in the early 2000s, with its classic designs becoming popular once again. The brand’s iconic button-down shirts were especially sought after by fashion-conscious young adults who appreciated the timeless style and quality of Ben Sherman clothing.

This resurgence was partly due to the renewed interest in mod culture, popularized during the 1960s. Ben Sherman’s signature gingham patterns and slim-fitting silhouettes perfectly embodied this aesthetic, making it a go-to brand for those looking to emulate the sharp dress sense of mods past and present.

As well as catering to traditionalists, Ben Sherman also began experimenting with new styles and fabrics to appeal to a younger audience. Collaborations with contemporary artists and designers helped keep the brand fresh while retaining its core values of quality craftsmanship and British heritage.

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Ben Sherman Product Range

Ben Sherman has a wide range of products that cater to different needs and preferences. The brand is known for its iconic shirts, which come in various styles such as the classic Oxford shirt, gingham check, and bold prints. Ben Sherman’s shirts are made from high-quality materials like cotton and linen, ensuring comfort and durability.

Aside from shirts, Ben Sherman offers other clothing items such as jackets, trousers, shorts, and knitwear. These pieces showcase the brand’s signature style with their clean lines and attention to detail. Ben Sherman’s outerwear collection includes bomber jackets, parkas, and Harrington jackets – all perfect for layering during colder months.

Accessories are also an essential part of the Ben Sherman product range. The brand offers a variety of bags, like backpacks and duffel bags, that combine functionality with style. Additionally, they have footwear options ranging from sneakers to dress shoes that complement any outfit.

The diverse product range Ben Sherman offers reflects the versatility of the modern man’s wardrobe while staying true to its heritage roots. With new releases every season showcasing innovative designs and timeless classics, this brand is undoubtedly a popular choice among fashion-conscious individuals worldwide.

A Ben Sherman shop on Oxford Street
Despite being the original mod brand it is still going strong today

The Future For Ben Sherman

Ben Sherman has been a famous fashion brand for over 50 years, with its iconic button-down shirt becoming a staple in men’s and women’s wardrobes. However, the brand’s future is still being determined as it faces challenges in today’s fast-paced and ever-changing fashion industry.

Ben Sherman has expanded its product range beyond just shirts to include jackets, trousers, and accessories such as bags and hats to stay relevant. The brand has also collaborated with other designers to create unique collections that appeal to different markets.

Despite these efforts, Ben Sherman must continue to adapt and innovate if it wants to remain competitive. The rise of sustainable fashion and ethical production practices, like the use of organic cotton, means consumers are increasingly conscious about where their clothing comes from and how it impacts the environment.

As such, Ben Sherman may need to consider incorporating more eco-friendly materials into its products or finding ways to reduce waste in its manufacturing process.

The future of Ben Sherman remains uncertain, but by continuing to evolve with changing consumer preferences while staying true to its iconic style, there is no doubt that this beloved British brand will continue to have a place in the fashion world for many years to come.

Finally

Whether you grew up in their heyday or have come to Ben Sherman in its most recent revival, you will appreciate his iconic button-down shirts’ timeless elegance, style and beauty. The challenge now for the company founded in the back streets of Brighton is to move forward with a more eco-friendly and sustainable approach that will no doubt leave this statement of sartorial elegance at the forefront of fashion for years to come.

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